HSV Now Play in The HSH Nordbank Arena
“We are delighted that HSV’s home ground is now officially called the HSH Nordbank Arena,” says chairman of HSH Nordbank, Hans Berger. “We’re sure that through this exciting partnership we’re investing in our brand in an ideal way and look forward to many successful seasons ahead.”
“HSH Nordbank is a company rich in tradition that’s a perfect fit with us in many ways besides their corporate colours,” says HSV chairman and managing director Bernd Hoffmann. “I’m sure that HSH Nordbank will benefit greatly from the Arena’s pulling power.”
“As pioneers of this form of advertising in Germany, we’re delighted to have achieved with HSH Nordbank and HSV the first-ever rebranding of a Bundesliga stadium,” says Hendrik Schiphorst, manager of SPORTFIVE’s team at HSV.
The next joint HSV and HSH Nordbank event will be this summer’s ‘Fan Fest’. The club’s new partner will also be introducing themselves to the fans at the start of the season.
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Vice President Corporate Communications
SPORTFIVE GmbH & Co. KG
Phone: +49 40 376 77-333
Fax: +49 40 376 77-115