Arena International boosts Client Services With New Appointment
Olivia joins Arena from Gala Coral, where she ran Coral’s sponsorship of the Guinness Premiership. Prior to joining Coral, Olly was Account Director at brandRapport managing their rugby sponsorship portfolio, in particular Powergen’s Rugby Union and Rugby League sponsorships and Magners sponsorship of the Celtic League and London Wasps.
The appointment is the latest in a number of appointments that has seen Arena double in size over the last year. The agency, which currently manages two of the biggest football sponsorships in the country - E.ON’s sponsorship of The FA Cup and Barclays sponsorship of The Premiership, now operates out of London and Manchester.
Arena International Managing Director, Richard Thompson said, “As the agency grows, it is important to increase our offer to clients and Olly will help us develop a more comprehensive approach to reporting and client liaison. In the space of a year, we have grown in size and are now offering clients a full sponsorship service, including consultancy, activation and PR. Olly brings a wealth of experience in managing clients and will become an important asset to Arena and the service we now offer.”
On joining Arena Olly Seton commented, “I’m really looking forward to my new role here at Arena and working closely with E.ON on The FA Cup. Arena is a dynamic agency with a huge amount of sport sponsorship experience, especially in the football market, so I am thrilled to join them to make sure that we are providing E.ON with the best client services available, as well as a strong activation and PR campaign for The FA Cup.”