Icon Helps Sochi Bid
Icon, who as Official Brand Dressing Agency also provided the look for the successful London 2012 Summer Games bid, had the responsibility for developing a style and look that showed off the Russian city in the best possible way to the voting Olympic members.
As part of the build up to the voting and the announcement in Guatemala on 4 July, Icon created and delivered high profile exhibition stands promoting the Sochi bid at four major events; Legacy Lives 2007 in London in January, Sport Accord 2007 in Beijing and the Russian Economic Forum in London in April, and the AIPS Congress in Austria in May. The work involved stand design and build, logistics, project management, installation and de-rig, lighting, graphics and AV.
John Francis, Managing Director of Icon said, “We are thrilled to be part of another successful Olympic bid. The design, style and look for aspiring cities has become a vital aspect of any successful bid. The magnificent experience we had working with the London team gave us an invaluable insight into what works and what elements ensure that individual cities achieve the maximum impact which in turn enables them to stand out from their rivals”.