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  • IEC Takes Football's World Series Global
Press Releases

IEC Takes Football's World Series Global

Soccer - 24 Mar 2009
   
Footballs World Series, (FWS), the organisers behind the Amsterdam Tournament, Dubai Challenge and Rotterdam Super Game, have exclusively appointed Stockholm-headquartered IEC in Sports to enhance the global media rights of the tournaments.

Ambitions also extend to the launch of a new event in Asia, with several Chinese cities expressing a strong interest to host the inaugural 2009 edition.

Under the new appointment, IEC will handle global broadcast media distribution and television coordination for the Amsterdam Tournament (July 24-29 2009) Rotterdam Super Game (July 31 2009) and Dubai Challenge (January 2010) and any new future FWS events.

The Amsterdam Tournament is considered one of the most prestigious summer tournaments in European football, which was founded in 1999. Last years’ tournament saw the host team Ajax taking on Arsenal, Inter Milan and Seville, with Arsenal crowned champions.

“We see global media growth for Footballs World Series tournaments as the key to expanding the franchise. IEC’s television distribution arm has demonstrated they have the drive and experience to ensuring our matches are aired live across all five continents” announced Stuart Webb, Chairman of the Footballs World Series.

“We are extremely excited to be appointed by Footballs World Series with a global broadcast mandate for these tournaments. IEC have demonstrated in recent years

through handling tours for Manchester United, Real Madrid, and Barcelona, that we can ensure they receive the best television distribution possible” said Jonas Persson, CEO, IEC in Sports.


Facts/Background information

Footballs World Series Tournament Information:

Amsterdam Tournament
Dates: 24 – 26 July 2009
2008 participating teams: Ajax, Arsenal, Inter Milan, Seville.
Venue: Amsterdam Arena

The Dubai Challenge 2010:
Dates: January 2010
2009 participating teams: A.C. Milan, (Beckham’s debut) vs. Hamburg S.V.
Venue: Emirates Sevens Stadium, Dubai

Rotterdam Super Game:
Dates 31 July 2009
2008 participating teams (Rotterdam Tournament): Feyenoord, Porto, Liverpool, Shanghai Shenhua
Venue: Feijenoord Stadium (De Kuip), Holland

Football World Series have organised over 25 international football tournaments in the last decade. Working with over 40 of the worlds leading club teams from 17 countries have participated and continue to return.

World Football Series have launched their vision and exceptional structure to maintain tournaments, most notably the Amsterdam Tournament, the Rotterdam Tournament, the Dubai Challenge and the Shanghai Challenge, played around the world.


Background/IEC in Sports

The core competence of IEC in Sports’ (IEC) business is the distribution of television rights of major sports events. The Company represents clients on all continents and distributes broadcast rights worldwide to television stations and media companies. The 2009 IEC programme list consists of more than 250 events with a total annual volume of more than 4,000 “live” hours.

IEC also customizes sports television productions. This includes live production and host broadcasting, transmission services, state-of-the-art editing and voice-over capabilities. A number of the world’s top football clubs select IEC in Sports to undertake their television work for this reason, along with an unparalleled network of television broadcasters on every continent.

Other football clients and properties include:
• Manchester United Asian Tour 1999, 2007
• Vodacom Challenge, South Africa, 2008
• Carlsberg Cup tournament 2002-2006
• Real Madrid Asian Tour 2003, 2005
• F.C. Barcelona Asian Tour 2004, 2005, 2007
• A.C Milan Asian Tour 2006
• Portuguese Football League since 2004


For more information on Football World Series, please contact :
Stuart Webb, Chairman Football World Series
c/o Tracy Hogan PA to Mr Webb
Phone: +44 1332 611770
Email: thogan@footballsworldseries.com

David Broomhall, CEO Football World Series
Phone: +44 1332 611770
Email: dbroomhall@footballsworldseries.com

For more information on IEC in Sports, please contact:
Jonas Persson CEO IEC in Sports
Mob: +46 708 641 903
Email: jonas.persson@iec.se

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