IFM International and MediaBanc International Team Up
IFM International, the premier global sports sponsorship analysis and consulting service and MediaBanc International, the leading media monitoring service for multinational corporations in Southeast Asia announced today that they have teamed up to provide state-of-the-art sports sponsorship analysis and consulting for the burgeoning sports market in Southeast Asia.
The partnership, which will be handled through the new MediaBanc - IFM division at the MediaBanc International offices in Kuala Lumpur, will enable both companies to offer their clients an avenue through which they can measure media exposure during sporting events in the entire region. This powerful new media-monitoring service will continuously cover all the major national and pan-continental networks in Malaysia, Thailand, the Philippines, Singapore and Indonesia as well as Taiwan. It will combine MediaBanc’s digital recording base with the unique and highly sophisticated IFM sports database to provide the full range of IFM’s service and product portfolio from in-depth pre-event analysis to the comprehensive monitoring of TV coverage, TV audiences and sponsors’ exposure information for an objective determination of sponsorship fees.
``This is another major step to provide our growing international client base the in-depth and continuous service they are used from us in Europe, China, the USA and Brazil – thus allowing a comprehensive assessment of the media impact and sponsorship value of our client’s activities' said Uli Lacher, Managing Director of IFM International. ``The latest activities in Formula 1 and by major European football clubs show, that this is especially important as this is one of the regions that sponsors, federations and rights holders are looking for to increase the value of their packages. With the MediaBanc International-IFM alliance, our clients will now have unique access to one of the most intriguing and fastest emerging sponsorship markets in the world. This confirms IFM International as the fastest growing international sponsorship research institute. MediaBanc International’s unrivalled knowledge of the Southeast Asian TV market will be a key asset in the success of this operation.''
IFM International - with worldwide offices in Karlsruhe, London, Rio de Janerio, Beijing and St. Louis is the premium global sponsorship research and consulting organization, specializing in the monitoring and evaluation of sporting events and sponsoring activities, supplying accurate, objective and independent data for in-depth analysis in order to provide the decision making tools necessary to succeed in today’s sports business industry.
``We have recently revamped our services to include total media solutions for our corporate clients,'' said Alan Lim, Managing Director of MediaBanc International Information Services. ``In assessing how to incorporate the rapidly developing sports market in Southeast Asia into our media services, IFM International offered us the depth and quality in sports sponsorship analysis that we have not found anywhere else and that was the key factor in our decision to partner with them.''
MediaBanc International monitors Southeast Asia's major press and television from offices in Malaysia, Singapore, Thailand, the Philippines, Taiwan and Indonesia , offering custom reports that cover a wide range of services, including brand exposure, share of voice analysis, tone evaluation, and rapid notification of damaging news that might affect corporate image as well as advertising tracking. With the addition of IFM’s sports analysis services, MediaBanc International clients can now fully measure and manage corporate media strategies--from press releases to sport sponsorships.
Contact details:
IFM International:
+49 – 721 – 972 410
Southeastasia@ifm-sports.com
www.ifm-sports.com
MediaBanc – IFM Southeast Asia: +603 – 79 84 79 35
mbi-ifm@mediabanc.ws
The partnership, which will be handled through the new MediaBanc - IFM division at the MediaBanc International offices in Kuala Lumpur, will enable both companies to offer their clients an avenue through which they can measure media exposure during sporting events in the entire region. This powerful new media-monitoring service will continuously cover all the major national and pan-continental networks in Malaysia, Thailand, the Philippines, Singapore and Indonesia as well as Taiwan. It will combine MediaBanc’s digital recording base with the unique and highly sophisticated IFM sports database to provide the full range of IFM’s service and product portfolio from in-depth pre-event analysis to the comprehensive monitoring of TV coverage, TV audiences and sponsors’ exposure information for an objective determination of sponsorship fees.
``This is another major step to provide our growing international client base the in-depth and continuous service they are used from us in Europe, China, the USA and Brazil – thus allowing a comprehensive assessment of the media impact and sponsorship value of our client’s activities' said Uli Lacher, Managing Director of IFM International. ``The latest activities in Formula 1 and by major European football clubs show, that this is especially important as this is one of the regions that sponsors, federations and rights holders are looking for to increase the value of their packages. With the MediaBanc International-IFM alliance, our clients will now have unique access to one of the most intriguing and fastest emerging sponsorship markets in the world. This confirms IFM International as the fastest growing international sponsorship research institute. MediaBanc International’s unrivalled knowledge of the Southeast Asian TV market will be a key asset in the success of this operation.''
IFM International - with worldwide offices in Karlsruhe, London, Rio de Janerio, Beijing and St. Louis is the premium global sponsorship research and consulting organization, specializing in the monitoring and evaluation of sporting events and sponsoring activities, supplying accurate, objective and independent data for in-depth analysis in order to provide the decision making tools necessary to succeed in today’s sports business industry.
``We have recently revamped our services to include total media solutions for our corporate clients,'' said Alan Lim, Managing Director of MediaBanc International Information Services. ``In assessing how to incorporate the rapidly developing sports market in Southeast Asia into our media services, IFM International offered us the depth and quality in sports sponsorship analysis that we have not found anywhere else and that was the key factor in our decision to partner with them.''
MediaBanc International monitors Southeast Asia's major press and television from offices in Malaysia, Singapore, Thailand, the Philippines, Taiwan and Indonesia , offering custom reports that cover a wide range of services, including brand exposure, share of voice analysis, tone evaluation, and rapid notification of damaging news that might affect corporate image as well as advertising tracking. With the addition of IFM’s sports analysis services, MediaBanc International clients can now fully measure and manage corporate media strategies--from press releases to sport sponsorships.
Contact details:
IFM International:
+49 – 721 – 972 410
Southeastasia@ifm-sports.com
www.ifm-sports.com
MediaBanc – IFM Southeast Asia: +603 – 79 84 79 35
mbi-ifm@mediabanc.ws