IMG Consulting Appointed by ASICS to Strengthen Position in Rugby and Cricket
IMG Consulting, a division of the international sports agency, has been appointed by ASICS, the Japanese sports footwear manufacturer, to help strengthen its position in rugby and cricket.
IMG Consulting has already worked with the company to develop a marketing strategy and positioning, including two new initiatives: ‘ASICS Smarter Rugby’ and ‘ASICS Smarter Cricket.’
The rugby campaign is led by Sir Ian McGeechan, four times a British and Irish Lion, while Michael Vaughan, the former England cricket captain, is spearheading the cricket campaign.
Sportcal.com
IMG Consulting has already worked with the company to develop a marketing strategy and positioning, including two new initiatives: ‘ASICS Smarter Rugby’ and ‘ASICS Smarter Cricket.’
The rugby campaign is led by Sir Ian McGeechan, four times a British and Irish Lion, while Michael Vaughan, the former England cricket captain, is spearheading the cricket campaign.
Sportcal.com