IRB Expands Broadcast Output
The launch will coincide with the start of the Tri Nations tournament in the first week of August, and the programme will be given away free of charge to radio stations around the world. In addition to featuring material contained in the television programme, Total Rugby Radio will carry topical news stories and exclusive features from all the world's rugby playing regions.
Chris Rea, the IRB's Head of Communications and Editor of Total Rugby, welcomed this latest initiative, "The global reach of radio is estimated at 98% of the world population. The penetration is massive, particularly in the emerging rugby playing countries in Africa, the Asian sub continent and North America.
"There are many radio stations around the world which do not have the resources to pay for programmes and therefore rely on self generated or free content. We will be providing quality programming on a weekly basis for these broadcasters as well as helping to raise the profile and awareness of the game."
The project is planned as an extension of the service the IRB provided to radio broadcasters during the recent IRB Sevens series when more that 100 stations took daily reports and interviews from the tournaments including the Rugby World Cup Sevens in Hong Kong.
Total Rugby Radio will be produced by the Board's broadcast partners TWI, and will be available to radio broadcasters worldwide. TWI's Head of Radio, Carolyn Smyth said - "The IRB Sevens news services was very successful, and we are hoping to continue to enhance the game's profile with Total Rugby Radio. There is an increasing awareness by sports governing bodies of radio's value as a promotional platform and TWI is involved in similar projects in tennis and golf."
For further information and delivery mechanisms, please contact Steve Tebb at TWI - +44 208 233 5470, firstname.lastname@example.org.
IRB TV information