Monday, 30th January 2023
  • About us
  • Contact us
  • Subscribe
  • Login
  • News+
    • News+ Home
    • News
      • News Sub Home
      • Search
      • Top Stories
      • Press Releases
    • Calendar
      • Calendar Sub Home
      • Search
      • Conferences
    • Directory
      • Directory Sub Home
      • Organisation
      • News
    • Insight
      • Insight Sub Home
      • Interview
      • Features
      • Opinion
      • Supplements
      • Magazine
      • Media
      • Sponsorship
      • Events
  • Media
    • Media Home
    • Standard
      • Standard Sub Home
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
    • Advanced
      • Advanced Sub Home
      • Revenue Dashboard
      • Market Dashboard
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
  • Sponsorship
    • Sponsorship Home
    • Deals
    • Brands
    • Property
    • Competition
    • Athlete
    • Venue
    • News
    • Insight
  • Events / GSI
    • Events / GSI Home
    • Events
      • Events Sub Home
      • Event Analysis
      • Events Insight
      • News
      • Bidding Opportunities
      • Bidding Announcements
      • Bids Awarded
    • GSI
      • GSI Sub Home
      • About Project
      • Annual GSI Report
      • GSI Event Studies
      • Indexes
        • Nations Index
        • Cities Index
        • Events Index
      • Experts / Partners
        • Experts
        • Partners
  • Reports
  • News
  • Press Releases
  • Italian Olympic Committee (CONI) Appoints Octagon Marketing and Sponsorship Sales Agency
Press Releases

Italian Olympic Committee (CONI) Appoints Octagon Marketing and Sponsorship Sales Agency

Olympics - 04 Oct 2007
   
The Italian Olympic Committee (CONI) today announced the appointment of global sports marketing agency Octagon as its worldwide marketing advisor and sponsorship sales agency.  The Octagon appointment represents the first time CONI has retained an agency to develop, market and sell sponsorship opportunities to multi-national corporations.

Octagon, the sports and entertainment marketing agency of The Interpublic Group (NYSE:IPG), will primarily focus its efforts on behalf of CONI on global marketers based in North America and the Asia/Pacific region.  Octagon will also assist Publitalia, the advertising agency of Mediaset Group TV Networks, on marketing packages to Italian and European based corporations. 

The sponsorship packages provide marketers opportunities to associate their brands and products with CONI in Italy in conjunction with the Beijing 2008 Olympic Games, the 2009 Mediterranean Games and the Vancouver 2010 Olympic Winter Games.  Sponsorships are available across all product categories with the exception of apparel.  CONI’s mission to create value for Italian sport encompasses 45 sports federations, 15 associated disciplines and 17 national agencies of sport promotion representing a combined eight million people. 

“The Olympic Games are sport’s single largest catalyst for change in the world today,” said Bob Heussner, Senior Vice President and Head of Games Marketing for Octagon.  “This represents an unequalled opportunity for Olympic bodies like CONI and their corporate sponsors. 

“As was evidenced during Torino 2006 and the 2006 FIFA World Cup, Italy is a passionate sporting nation, and CONI is providing brands an unprecedented opportunity to engage consumers by tapping into their devotion to their national teams,” said Heussner.  “With Top 10 finishes in the medal counts at both the 2004 Summer Games and 2006 Winter Olympics, the Italian Olympic Team’s success enhances the marketing opportunities for corporations aligned with and supporting CONI’s mission,” he said. 

Octagon is uniquely qualified to identify and develop opportunities for Olympic bodies and corporations to build partnerships based on a commitment to achieve mutually beneficial objectives.  Over the past two decades encompassing a combined nine Summer and Winter Games, Octagon has provided strategic planning for corporate sponsors, local organizing committees and bid committees.  At the 2004 Summer Games in Athens, Octagon represented more corporate sponsors and athletes combined than any other sports marketing agency. 

In preparation for the Beijing 2008 Games, Octagon is working with LOC and TOP sponsors and represents the Chinese and Swedish Olympic Committees plus several Chinese sports federations.  Octagon is also working with CONI on Casa Italia, its VIP hospitality center in Beijing during the 2008 Games.

Featured News

Every week we’ll share a summary of the previous week’s key stories, to give you a taste of the in-depth news, data, insight and analysis available when you subscribe to Sportcal.

  • Birmingham, Budapest final bidders for 2026 European Athletics Championships
    Athletics 20 Jun 2022
  • Key figures Buck and Granovskaia to leave Chelsea
    Soccer 20 Jun 2022
  • Record NBA viewership in the UK, ESPN audience up for finals
    Basketball 20 Jun 2022 TV ratings
  • IBA begins tender process for allocating World Boxing Tour event hosts
    Boxing 20 Jun 2022
  • Joshua-Usyk II confirmed for Jeddah in August
    Boxing 20 Jun 2022
Latest News
  • Birmingham, Budapest final bidders for 2026 European Athletics Championships
    Athletics 20 Jun 2022
  • Record NBA viewership in the UK, ESPN audience up for finals
    Basketball 20 Jun 2022 TV ratings
  • IBA begins tender process for allocating World Boxing Tour event hosts
    Boxing 20 Jun 2022
  • OneFootball and PSG team up in global content deal
    Soccer 17 Jun 2022 Internet
  • Just Women’s Sports in NWSL highlights deal, Athletes Unlimited renewal
    Soccer 17 Jun 2022

Contact Info

  • John Carpenter House, 7 Carmelite Street, London EC4Y 0BS, United Kingdom
  • +44 (0) 20 8944 8786
  • +44 (0) 20 8944 8740
  • sales@sportcal.com

© Sportcal 2023 and Database Right 1997-2023 / Sportcal Global Communications Ltd.
All Rights Reserved. Pictures supplied by ©Getty Images.
AdvertiseAbout usContact usTerms & ConditionsPrivacy Policy
Company Registration No. 02592321

Latest Tweets

Twitter Timeline...