Louise Taylor Appointed Brand Manager for Powerboat P1
Prior to her appointment, Taylor was Head of Events at Red Bull in London. Notably, during her seven-year tenure at the leading energy drink, she was responsible for redefining the brand's extreme sports strategy to successfully bring the niche sports programme to a mainstream audience. Most recently she was a key member of the senior management team, which brought the impressive Red Bull Air Race World Series to London.
Robert Wicks, P1 Sales and Marketing Director comments: 'We're delighted to have Louise join Powerboat P1. With her impressive track record of establishing and promoting sports events on a global scale, combined with her vibrant personality and industry contacts, she is the ideal candidate to help us take this sport to the next level.'
Speaking of her appointment Louise Taylor commented: 'This is an exciting time to be joining Powerboat P1 - it's an incredible property and I'm thrilled to have the chance to help grow the championship globally. I've always had an interest in challenging and adrenaline fuelled sports, and it doesn't get more action-packed than this!'
Coined the 'Grand Prix of the Sea', Powerboat P1 combines spectacular action, with the glamour of international motorsports. In 2008 the Championship is expanding further, visiting the shorelines of some of the world's most exotic holiday destinations in Italy, France, Malta, Tunisia, Spain, Portugal and the Middle East.
* Powerboat P1: 020 7101 7600; http://www.powerboatp1.com/