madforsport.com to Supply Content for Volvo Ocean Race Site
London based sports media business madforsport.com has signed an exclusive contract with the Volvo Event Management Ltd to supply content to the official website, www.VolvoOceanRace.org.
The deal will see madforsailing.com staff journalists supplying daily updates to the official website over the course of the ten month race which begins from Southampton, UK on 23rd September 2001.
The madforsailing.com team will follow the Volvo Ocean Race 24 hours per day while racing is underway as well as providing a dedicated team of reporters on the ground at each of the ten stopover ports.
Tony Harris, CEO of madforsport.com said, ‘Over the 10 months of the race our reporters will be bring stories to a worldwide audience as they happen.’
‘Over the last few years the internet has enabled offshore ocean racing to engage a much wider audience, providing them with ‘ringside coverage’ and www.VolvoOceanRace.org is certain to be one of the most popular sites in the world and we're delighted to be a part of it.’
Chief Executive of the Volvo Ocean race, Helge Alten, said ‘www.volvooceanrace.org is a crucial part of the worldwide communication mix for the race. Having a dedicated team of professionals reporting up to the minute news for our site will ensure that it delivers the highest quality information service to everyone logging on to the site. The mad forsailing.com editorial team brings with it a wealth of experience, perfectly suited to achieving our aims with authoritative coverage’.
For further information, please contact:
Tony Harris, CEO
Tel: 020 7501 4848
Mob: 07802 278471
E: tony.harris@madforsport.com
Julian Yeomans, Marketing Manager
Tel: 020 7501 4875
Mob: 07976 41418
E: julian.yeomans@madforsport.com
The deal will see madforsailing.com staff journalists supplying daily updates to the official website over the course of the ten month race which begins from Southampton, UK on 23rd September 2001.
The madforsailing.com team will follow the Volvo Ocean Race 24 hours per day while racing is underway as well as providing a dedicated team of reporters on the ground at each of the ten stopover ports.
Tony Harris, CEO of madforsport.com said, ‘Over the 10 months of the race our reporters will be bring stories to a worldwide audience as they happen.’
‘Over the last few years the internet has enabled offshore ocean racing to engage a much wider audience, providing them with ‘ringside coverage’ and www.VolvoOceanRace.org is certain to be one of the most popular sites in the world and we're delighted to be a part of it.’
Chief Executive of the Volvo Ocean race, Helge Alten, said ‘www.volvooceanrace.org is a crucial part of the worldwide communication mix for the race. Having a dedicated team of professionals reporting up to the minute news for our site will ensure that it delivers the highest quality information service to everyone logging on to the site. The mad forsailing.com editorial team brings with it a wealth of experience, perfectly suited to achieving our aims with authoritative coverage’.
For further information, please contact:
Tony Harris, CEO
Tel: 020 7501 4848
Mob: 07802 278471
E: tony.harris@madforsport.com
Julian Yeomans, Marketing Manager
Tel: 020 7501 4875
Mob: 07976 41418
E: julian.yeomans@madforsport.com