Marketing European Leagues - Tackling New Consumer Trends With Commercial Solutions

Soccerex have partnered with the European Professional Football League (EPFL) to put together a panel of senior league representatives addressing all aspects of their Leagues’ commercial activities. The panel consists of four top European Leagues, all at different stages of their domestic and international development.

·       Francisco Roca Perez, CEO, Liga Nacional de Futbol Profesional (Spain)

·       Tom Bender, Director of Marketing and Communications, Bundesliga (Germany)

·       Tiago Craveiro, General Secretary & Marketing Director, Liga Portuguesa de Futebol Profissional (Portugal)

·       Wojtek Dobrzyński, Marketing Director, Ekstraklasa (Poland)

With mounting pressure on all Leagues to refine their brand and stay at the top of their game, the senior delegation will be discussing topics such as:

·        Partnering with primary and secondary sponsors

·        Exploiting new media opportunities

·        Promoting the league and attracting fans through interactive community events

·        Maximizing all possible revenue streams

·        Marketing their league domestically, and to the global consumer market

·        Attracting & managing the most lucrative TV deals for their member clubs

·        Communicating to and Protecting the fans interests

By sharing their proven experience and current industry knowledge they will be able to offer Soccerex delegates their perspective on how professional Leagues can manage and promote their Global & Domestic brand.

The 4th Soccerex London Forum will take place at Wembley Stadium on April 9th. For further information regarding this event please contact the Soccerex Team;

http://www.soccerex.com/ // +44 (0) 208 742 7100 // enquiry@soccerex.com