Tuesday, 28th June 2022
  • About us
  • Contact us
  • Subscribe
  • Login
  • News+
    • News+ Home
    • News
      • News Sub Home
      • Search
      • Top Stories
      • Press Releases
    • Calendar
      • Calendar Sub Home
      • Search
      • Conferences
    • Directory
      • Directory Sub Home
      • Organisation
      • News
    • Insight
      • Insight Sub Home
      • Interview
      • Features
      • Opinion
      • Supplements
      • Magazine
      • Media
      • Sponsorship
      • Events
  • Media
    • Media Home
    • Standard
      • Standard Sub Home
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
    • Advanced
      • Advanced Sub Home
      • Revenue Dashboard
      • Market Dashboard
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
  • Sponsorship
    • Sponsorship Home
    • Deals
    • Brands
    • Property
    • Competition
    • Athlete
    • Venue
    • News
    • Insight
  • Events / GSI
    • Events / GSI Home
    • Events
      • Events Sub Home
      • Event Analysis
      • Events Insight
      • News
      • Bidding Opportunities
      • Bidding Announcements
      • Bids Awarded
    • GSI
      • GSI Sub Home
      • About Project
      • Annual GSI Report
      • GSI Event Studies
      • Indexes
        • Nations Index
        • Cities Index
        • Events Index
      • Experts / Partners
        • Experts
        • Partners
  • Reports
  • News
  • Press Releases
  • Attheraces Signs John McCririck as Re-launch Date Approaches
Press Releases

Attheraces Signs John McCririck as Re-launch Date Approaches

Horse racing - 25 May 2004
   
AT THE RACES has signed John McCririck as it prepares for the return of live UK racing on Friday 11 June.

The popular racing pundit and betting guru will join the At The Races team for live racing from UK courses, giving his outspoken views on the day's racing.

He will be joined on the presentation team by Sky Sports presenter Alex Hammond and Zoey Bird, both experienced racing broadcasters and newspaper columnists. Further appointments will be confirmed as the countdown to launch continues.

Today the channel also unveiled its new logo to be used on live broadcasts, in studio programmes and within marketing activity. It is designed in red, white and blue with the name presented in a new style as three separate words.

The latest developments come in the week that At The Races confirmed a firm launch date of Friday 11 June and announced an agreement with Newton Abbott, taking its tally of race courses to 26.

Announcing today's developments, Matthew Imi, Chief Executive of At The Races, said; 'We are so pleased to have John McCririck on board. He is an expert in racing and TV and he's synonymous with the sport; not just to those on the inside but to millions of viewers and sports fans. He is able to popularise the sport and help to fuel its growth.'

'It's another big step towards the return of live UK racing on TV; in the space of a week At The Races has announced a start date, a production team and a highly respected, well-known face.'

On joining At The Races, presenter John McCririck said: 'I'm excited to have been asked to bring daily racing back to air and it had to be with At The Races.'

'It is vital to get live racing back on TV as soon as possible and, for me, the best way is without an extra subscription.

'There is no finer opportunity for quality coverage of world class racing to be taken to such a large audience. I want to be part of it and I know it will flourish.'

For more details contact:

Matthew Imi - 0207 805 7249 / 0780
Featured News

Every week we’ll share a summary of the previous week’s key stories, to give you a taste of the in-depth news, data, insight and analysis available when you subscribe to Sportcal.

  • Birmingham, Budapest final bidders for 2026 European Athletics Championships
    Athletics 20 Jun 2022
  • Key figures Buck and Granovskaia to leave Chelsea
    Soccer 20 Jun 2022
  • Record NBA viewership in the UK, ESPN audience up for finals
    Basketball 20 Jun 2022 TV ratings
  • IBA begins tender process for allocating World Boxing Tour event hosts
    Boxing 20 Jun 2022
  • Joshua-Usyk II confirmed for Jeddah in August
    Boxing 20 Jun 2022
Latest News
  • Birmingham, Budapest final bidders for 2026 European Athletics Championships
    Athletics 20 Jun 2022
  • Record NBA viewership in the UK, ESPN audience up for finals
    Basketball 20 Jun 2022 TV ratings
  • IBA begins tender process for allocating World Boxing Tour event hosts
    Boxing 20 Jun 2022
  • OneFootball and PSG team up in global content deal
    Soccer 17 Jun 2022 Internet
  • Just Women’s Sports in NWSL highlights deal, Athletes Unlimited renewal
    Soccer 17 Jun 2022

Contact Info

  • John Carpenter House, 7 Carmelite Street, London EC4Y 0BS, United Kingdom
  • +44 (0) 20 8944 8786
  • +44 (0) 20 8944 8740
  • sales@sportcal.com

© Sportcal 2022 and Database Right 1997-2022 / Sportcal Global Communications Ltd.
All Rights Reserved. Pictures supplied by ©Getty Images.
AdvertiseAbout usContact usTerms & ConditionsPrivacy Policy
Company Registration No. 02592321

Latest Tweets

Twitter Timeline...