Wednesday, 29th June 2022
  • About us
  • Contact us
  • Subscribe
  • Login
  • News+
    • News+ Home
    • News
      • News Sub Home
      • Search
      • Top Stories
      • Press Releases
    • Calendar
      • Calendar Sub Home
      • Search
      • Conferences
    • Directory
      • Directory Sub Home
      • Organisation
      • News
    • Insight
      • Insight Sub Home
      • Interview
      • Features
      • Opinion
      • Supplements
      • Magazine
      • Media
      • Sponsorship
      • Events
  • Media
    • Media Home
    • Standard
      • Standard Sub Home
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
    • Advanced
      • Advanced Sub Home
      • Revenue Dashboard
      • Market Dashboard
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
  • Sponsorship
    • Sponsorship Home
    • Deals
    • Brands
    • Property
    • Competition
    • Athlete
    • Venue
    • News
    • Insight
  • Events / GSI
    • Events / GSI Home
    • Events
      • Events Sub Home
      • Event Analysis
      • Events Insight
      • News
      • Bidding Opportunities
      • Bidding Announcements
      • Bids Awarded
    • GSI
      • GSI Sub Home
      • About Project
      • Annual GSI Report
      • GSI Event Studies
      • Indexes
        • Nations Index
        • Cities Index
        • Events Index
      • Experts / Partners
        • Experts
        • Partners
  • Reports
  • News
  • Press Releases
  • New Analysis Marks Successful Event in Denmark - Start of Giro d’Italia 2012
Press Releases

New Analysis Marks Successful Event in Denmark - Start of Giro d’Italia 2012

Cycling - 17 Jan 2013
   
Copenhagen, Denmark - A new economic impact analysis from VisitDenmark reveals that the start of the Giro d’Italia in Denmark – staged last May – was a great success, further enhancing Denmark’s event experience and expanding its international marketing.

While the analysis rated good atmosphere, public festivities and pride among the top markers associated with the event, an important finding was the added financial injection within the tourism industry in the regions of Herning and Horsens. The Giro’s economic turnover generated approximately 14.5 million Euro, of which almost 5.4 million Euro came from international tourists.

Involvement and international branding

Commenting on the event the CEO of Sport Event Denmark, Lars Lundov stated, “With the staging of the Start of Giro d’Italia 2012 we once again showed the world that Denmark can host incredible sports events that can be enjoyed by spectators worldwide”.

Project manager - Maria Haugaard Christensen, of VisitDenmark added, “The results of the new analysis, along with our marketing results, show an extremely high level of satisfaction from the event. This underlines the fact that sports events are a perfect platform for marketing Denmark internationally.”

The economic impact analysis concluded, among other things, the following:

Spectator Experience

·         Up to 500,000 spectators attended the start of the Giro d’Italia 2012.

·         Many of the spectators regarded the event both as a festival and a cycling race. Approximately eight out of ten spectators felt involved in and a part of this festival. This applied equally to Danish and foreign spectators.

Tourism Revenue

·         Spectators for the start of the Giro d’Italia generated approximately 43,000 overnight stays, of which close to 18,000 were international spectators.

·         Estimated tourism revenues: approximately DKK 108 million (14.5 million Euro) was generated in the host municipalities of which about DKK 40 million (5.4 million Euro) came from international tourists which represents 36.4 per cent of the total revenue.

Marketing

·         The marketing campaign was displayed 65.8 million times across different media, creating awareness of the Danish brand across a total of 1.6 million people who saw, heard, read or participated in the campaign.

·         VisitDenmark further estimates that the campaigns have created a preference for a (bike) holiday in Denmark among 218,500 people.

Contact:

Lars Lundov, CEO, Sport Event Denmark, mobile +45 40 31 48 55
Maria Haugaard Christensen, Projekt Manager, VisitDenmark, mobile +45 27 14 97 05
Featured News

Every week we’ll share a summary of the previous week’s key stories, to give you a taste of the in-depth news, data, insight and analysis available when you subscribe to Sportcal.

  • Birmingham, Budapest final bidders for 2026 European Athletics Championships
    Athletics 20 Jun 2022
  • Key figures Buck and Granovskaia to leave Chelsea
    Soccer 20 Jun 2022
  • Record NBA viewership in the UK, ESPN audience up for finals
    Basketball 20 Jun 2022 TV ratings
  • IBA begins tender process for allocating World Boxing Tour event hosts
    Boxing 20 Jun 2022
  • Joshua-Usyk II confirmed for Jeddah in August
    Boxing 20 Jun 2022
Latest News
  • Birmingham, Budapest final bidders for 2026 European Athletics Championships
    Athletics 20 Jun 2022
  • Record NBA viewership in the UK, ESPN audience up for finals
    Basketball 20 Jun 2022 TV ratings
  • IBA begins tender process for allocating World Boxing Tour event hosts
    Boxing 20 Jun 2022
  • OneFootball and PSG team up in global content deal
    Soccer 17 Jun 2022 Internet
  • Just Women’s Sports in NWSL highlights deal, Athletes Unlimited renewal
    Soccer 17 Jun 2022

Contact Info

  • John Carpenter House, 7 Carmelite Street, London EC4Y 0BS, United Kingdom
  • +44 (0) 20 8944 8786
  • +44 (0) 20 8944 8740
  • sales@sportcal.com

© Sportcal 2022 and Database Right 1997-2022 / Sportcal Global Communications Ltd.
All Rights Reserved. Pictures supplied by ©Getty Images.
AdvertiseAbout usContact usTerms & ConditionsPrivacy Policy
Company Registration No. 02592321

Latest Tweets

Twitter Timeline...