New Eurosport Channel to Broadcast Events from Winter Universiade
Eurosport 2 is to broadcast live coverage and highlights of the 22nd Winter Universiade that will be held in Innsbruck-Seefeld, Austria from January 12th to January 22nd.
Eurosport is starting the year with a new sports channel, which launched on Monday January 10. Initially Eurosport 2 will be available in four languages (English, Polish, Turkish and Greek) in 13 million households across 35 European countries.
The Innsbruck-Seefeld Universiade, organised under the auspices of the International University Sports Federation (FISU), will be one of the first live events on the new channel. Nearly 12 hours of transmission are anticipated between the 12th and 22nd of January.
Other broadcasters have already promised to transmit live or recorded extracts of this important event. The programmes produced by the Austrian company STVPI will, of course, be present in Austria (ORF), Turkey (TRT), Spain (RTVE), USA (Fox Sports World) as well as in Romania and Poland.
Highlights programmes will be available from 23rd January have already been reserved by nearly 30 television companies.
News distribution rights have also been offered to Eurovision, Reuters and other agencies allowing the event to reach more than 1500 television channels daily.
The TV communications strategy of FISU is naturally directed towards worldwide distribution based on free and available images. This provides maximum visibility for FISU, the athletes and the relevant sports and also offers great opportunities for product placement for future sponsors.
In addition to the compulsory sports of Alpine Skiing, Cross Country Skiing, Ski Jumping, Nordic Combined, Snowboarding, Figure skating, Ice Hockey and short track Speed Skating, the 2005 Winter Universiade Organising Committee has added Long Track Speed Skating as an optional sport and skeleton as a demonstration sport.
The organisers are proud of the introduction of new disciplines such as ski cross which applies the principles of snowboardercross to Alpine Skiing. Ski Jumping from a normal jump (K90) will be open to women for the first time and ‘Big Air’, a kind of snowboarding jump competition will make a first appearance.
53 countries are expected to be represented at this year‘s event.
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