NFL Signs Naked, Karmarama and Cake To Super Bowl Team
The NFL has appointed Cake, Karmarama and Naked to augment its marketing drive around the 2003 Super Bowl, which will be broadcast live by Channel 5 and Sky Sports on January 26th 2003 - the first time the world’s biggest annual sports event has been aired on a UK terrestrial platform since 1998.
This follows the appointment of Hill & Knowlton Sports Marketing and demonstrates the considerable expertise and funding the NFL is committing to its multi-platform campaign for Super Bowl XXXVII.
The NFL will work closely with all its agencies with the aim of maximising viewership for Channel 5 and Sky’s coverage of the Super Bowl. Brand communications specialists Karmarama and Naked will be developing a number of broadcast, viral, guerrilla and traditional concepts to deliver a cutting-edge campaign to new and existing audiences. This will represent the first stage of the NFL’s strategy to return American Football to the levels of popularity enjoyed during the 80’s and 90’s.
In addition, the NFL is adopting an inclusive strategy with regards to working with sponsors such as Reebok and EA Sports, and as a result, a number of strategic media partnerships are currently being considered. Reebok’s retained consumer PR specialists, Cake, will work alongside Hill & Knowlton’s Sports Marketing & Sponsorship division to deliver high-impact media relations between now and the end of January 2003.
Alistair Kirkwood, NFL Europe Vice-President of Planning and Development said, 'Following consultation with a number of agencies we were really impressed by the ideas, drive and understanding shown by Karmarama and Naked. They will complement Cake and Hill & Knowlton and our very talented in-house team to use the Super Bowl as a spring-board to re-establish the popularity of American Football in the UK.'
For further information please contact:
Richard Glennie
Hill & Knowlton
T: 0207 413 3777
This follows the appointment of Hill & Knowlton Sports Marketing and demonstrates the considerable expertise and funding the NFL is committing to its multi-platform campaign for Super Bowl XXXVII.
The NFL will work closely with all its agencies with the aim of maximising viewership for Channel 5 and Sky’s coverage of the Super Bowl. Brand communications specialists Karmarama and Naked will be developing a number of broadcast, viral, guerrilla and traditional concepts to deliver a cutting-edge campaign to new and existing audiences. This will represent the first stage of the NFL’s strategy to return American Football to the levels of popularity enjoyed during the 80’s and 90’s.
In addition, the NFL is adopting an inclusive strategy with regards to working with sponsors such as Reebok and EA Sports, and as a result, a number of strategic media partnerships are currently being considered. Reebok’s retained consumer PR specialists, Cake, will work alongside Hill & Knowlton’s Sports Marketing & Sponsorship division to deliver high-impact media relations between now and the end of January 2003.
Alistair Kirkwood, NFL Europe Vice-President of Planning and Development said, 'Following consultation with a number of agencies we were really impressed by the ideas, drive and understanding shown by Karmarama and Naked. They will complement Cake and Hill & Knowlton and our very talented in-house team to use the Super Bowl as a spring-board to re-establish the popularity of American Football in the UK.'
For further information please contact:
Richard Glennie
Hill & Knowlton
T: 0207 413 3777