Olympics-themed Issue of Sportcal Magazine Highlights $8bn Revenues in Four-year Cycle Ending with London 2012
The new edition of Sportcal Magazine is now available, and is being distributed ahead of the 2012 Olympic Games in London.
The issue appropriately focuses on the sporting showpiece of the year, notably in an extensive special feature in which we analyse the commercial revenues generated by the Olympics and conclude that in the four-year cycle ending with London 2012, the International Olympic Committee will have broken the $8-billion barrier for the first time.
In the second part of the feature, we compare this year's Olympics with soccer's Fifa World Cup across a variety of indicators and consider whether London 2012 can lay claim to being the biggest sporting event ever.
Sponsors play a significant role in the financing of the Olympics and case studies show how four partners, at different levels of the sponsorship hierarchy, have been activating their deals in the run-up to this summer's games, with Coca-Cola putting the emphasis firmly on youth.
Looking ahead, the Media feature analyses the rights sales process for the next Olympic cycle, which comprises the 2014 winter Olympics in Sochi and the 2016 Olympics in Rio de Janeiro, with the IOC on track to comfortably exceed the $4 billion generated in the current two-games period.
There is also an examination of Madrid's event hosting capabilities, with the Spanish capital claiming that winning the right to stage the 2020 Olympics would be a "catalyst for economic development" in the financially stricken country.
Meanwhile, wakeboard is one of the eight sports bidding to join the Olympic programme that year and International Waterski and Wakeboard Federation tells Sportcal that it believes that the sport can mirror snowboarding's success in the winter Olympics if it is successful in its campaign.
By contrast, athletics has been a part of the modern Olympics since the first edition in 1896 and, in the Sports Market Interview, Nick Davies, the deputy secretary general of the IAAF, highlights how the federation is going to use the coincidence of its centenary and the London games to stress the importance of the sport to the Olympics and drive and maintain interest in the sport at other times.
These features combine with our usual tables of hard-to-find data and News in Brief to provide a complete round-up of all the crucial activities in the international sports industry.
Click to view Sportcal Magazine - Issue 26 which is available free of charge online
The magazine is also available online free of charge via the Sportcal website and is promoted to over 20,000 senior sports industry executives who each receive a personalised email directing them to the magazine. It is also distributed directly to all IOC members, international sports federation senior executives, NOCs and national sports governing bodies.
To order a copy of the Sportcal Magazine or to find out about the range of products and services that Sportcal offers, please click here for more information.
UK Office
Allington House, 25 High Street, Wimbledon Village,
London SW19 5DX, England
Tel: +44 (0)20 8944 8786
Fax: +44 (0)20 8944 8740
sales@sportcal.com
www.sportcal.com
Europe Office
Maison du Sport International, Avenue de Rhodanie,
1007 Lausanne, Switzerland
Tel: +41 (0)21 310 0740
Fax: +41 (0)21 310 0741
sales@sportcal.com
www.sportcal.com
The issue appropriately focuses on the sporting showpiece of the year, notably in an extensive special feature in which we analyse the commercial revenues generated by the Olympics and conclude that in the four-year cycle ending with London 2012, the International Olympic Committee will have broken the $8-billion barrier for the first time.
In the second part of the feature, we compare this year's Olympics with soccer's Fifa World Cup across a variety of indicators and consider whether London 2012 can lay claim to being the biggest sporting event ever.
Sponsors play a significant role in the financing of the Olympics and case studies show how four partners, at different levels of the sponsorship hierarchy, have been activating their deals in the run-up to this summer's games, with Coca-Cola putting the emphasis firmly on youth.Looking ahead, the Media feature analyses the rights sales process for the next Olympic cycle, which comprises the 2014 winter Olympics in Sochi and the 2016 Olympics in Rio de Janeiro, with the IOC on track to comfortably exceed the $4 billion generated in the current two-games period.
There is also an examination of Madrid's event hosting capabilities, with the Spanish capital claiming that winning the right to stage the 2020 Olympics would be a "catalyst for economic development" in the financially stricken country.
Meanwhile, wakeboard is one of the eight sports bidding to join the Olympic programme that year and International Waterski and Wakeboard Federation tells Sportcal that it believes that the sport can mirror snowboarding's success in the winter Olympics if it is successful in its campaign.
By contrast, athletics has been a part of the modern Olympics since the first edition in 1896 and, in the Sports Market Interview, Nick Davies, the deputy secretary general of the IAAF, highlights how the federation is going to use the coincidence of its centenary and the London games to stress the importance of the sport to the Olympics and drive and maintain interest in the sport at other times.
These features combine with our usual tables of hard-to-find data and News in Brief to provide a complete round-up of all the crucial activities in the international sports industry.
Click to view Sportcal Magazine - Issue 26 which is available free of charge online
The magazine is also available online free of charge via the Sportcal website and is promoted to over 20,000 senior sports industry executives who each receive a personalised email directing them to the magazine. It is also distributed directly to all IOC members, international sports federation senior executives, NOCs and national sports governing bodies.
To order a copy of the Sportcal Magazine or to find out about the range of products and services that Sportcal offers, please click here for more information.
UK Office
Allington House, 25 High Street, Wimbledon Village,
London SW19 5DX, England
Tel: +44 (0)20 8944 8786
Fax: +44 (0)20 8944 8740
sales@sportcal.com
www.sportcal.com
Europe Office
Maison du Sport International, Avenue de Rhodanie,
1007 Lausanne, Switzerland
Tel: +41 (0)21 310 0740
Fax: +41 (0)21 310 0741
sales@sportcal.com
www.sportcal.com