Monday, 30th January 2023
  • About us
  • Contact us
  • Subscribe
  • Login
  • News+
    • News+ Home
    • News
      • News Sub Home
      • Search
      • Top Stories
      • Press Releases
    • Calendar
      • Calendar Sub Home
      • Search
      • Conferences
    • Directory
      • Directory Sub Home
      • Organisation
      • News
    • Insight
      • Insight Sub Home
      • Interview
      • Features
      • Opinion
      • Supplements
      • Magazine
      • Media
      • Sponsorship
      • Events
  • Media
    • Media Home
    • Standard
      • Standard Sub Home
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
    • Advanced
      • Advanced Sub Home
      • Revenue Dashboard
      • Market Dashboard
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
  • Sponsorship
    • Sponsorship Home
    • Deals
    • Brands
    • Property
    • Competition
    • Athlete
    • Venue
    • News
    • Insight
  • Events / GSI
    • Events / GSI Home
    • Events
      • Events Sub Home
      • Event Analysis
      • Events Insight
      • News
      • Bidding Opportunities
      • Bidding Announcements
      • Bids Awarded
    • GSI
      • GSI Sub Home
      • About Project
      • Annual GSI Report
      • GSI Event Studies
      • Indexes
        • Nations Index
        • Cities Index
        • Events Index
      • Experts / Partners
        • Experts
        • Partners
  • Reports
  • News
  • Press Releases
  • Philips Shavers, Eurosport and AT&T Williams F1 Create "The Factory"
Press Releases

Philips Shavers, Eurosport and AT&T Williams F1 Create "The Factory"

Motor racing - 22 Apr 2008
   
Philips Shavers joins forces with Eurosport to launch a pan-Euro cross-media campaign integrated with advertiser-funded content, leveraging their Williams F1 sponsorship. 

Built around the AT&T Williams F1 team, Eurosport has developed a tailor-made TV series, "The Factory", in an innovative documentary format, a 'docu-soap', a departure from the traditional linear documentary.  First episode of "The Factory" will broadcast on April 24th.  The docu-soap concept brings unique insight to all motorsport and F1 enthusiasts and a glimpse into the personalities and lives of the people 'behind the scenes' at the Williams factory in their quest to put the best car on the track and driver on the podium.

"The Factory" docu-soap is a key pillar in Philips Shavers pan-European cross-media campaign on Eurosport's multimedia platform.

10 x 26' monthly episodes will air on Eurosport, supported by a series of 90" F1 vignettes.  On air content will be backed by an integrated pan-Euro campaign to run from April to November 2008.

In addition to traditional TV spot advertising, Eurosport has produced on air promotional spot for "The Factory", as well as online MPU's to promote Philips Shavers global competition for consumers to win the chance to drive the actual Williams F1 car, that will be run in parallel to the TV series.  The global competition which will be run in 23 countries, is a key initiative to recruit consumers on line, with in store activity and retailer promotions. A central recruitment hub is hosted at www.philips.com/attwiiliams.

On line advertising will boost the on air campaign and run for the same period across Eurosport's network of web sites*.

"Philips Shavers partnership with the AT&T Williams team has yielded significant returns for our shaving business and raised the global profile of the Philips Shavers brand” said Nico Engelsman, Category Leader Shaving and Grooming, Senior Vice President Philips Consumer Lifestyle. “We are proud to be an official partner of one of Formula One’s most successful teams, a team which shares our core values of technical innovation and the pursuit of excellence. Entering into a partnership with Eurosport enables us to communicate this sponsorship to an even bigger audience" he concluded. Philips Shavers were advised by Carat and Vizeum on this deal."

"We at AT&T Williams are excited to open our doors and show F1 fans that building an F1 car is an exciting, organic process that requires dedication and application from all of our 500-strong team. This programme does just that.

As an independent team at the front of the grid, it is central to our partner-focused business model to use innovative methods for keeping our team, and partners, in front of F1 fans. Again, this programme does just that." commented Scott Garrett, Head of Marketing, Williams F1.

Simon Crane, Managing Director, Eurosport Group UK said: “This project represents a truly 360 degree multi-media solution, which will generate both a fascinating on-air programme and great visibility for Philips Shavers and Williams across the Eurosport platform.”

Contacts:
Georgina Boyd
Global Public Relations Philips Shaving
Tel: + 31 20 597 8504
Mobile: +31 62 298 1684
georgina.boyd@philips.com    

Heather Bowler
Director International Media Relations
Tel: + 33 1 40 93 81 42
Mobile: + 33 6 68 15 68 34
Hbowler@eurosport.com

Featured News

Every week we’ll share a summary of the previous week’s key stories, to give you a taste of the in-depth news, data, insight and analysis available when you subscribe to Sportcal.

  • Birmingham, Budapest final bidders for 2026 European Athletics Championships
    Athletics 20 Jun 2022
  • Key figures Buck and Granovskaia to leave Chelsea
    Soccer 20 Jun 2022
  • Record NBA viewership in the UK, ESPN audience up for finals
    Basketball 20 Jun 2022 TV ratings
  • IBA begins tender process for allocating World Boxing Tour event hosts
    Boxing 20 Jun 2022
  • Joshua-Usyk II confirmed for Jeddah in August
    Boxing 20 Jun 2022
Latest News
  • Birmingham, Budapest final bidders for 2026 European Athletics Championships
    Athletics 20 Jun 2022
  • Record NBA viewership in the UK, ESPN audience up for finals
    Basketball 20 Jun 2022 TV ratings
  • IBA begins tender process for allocating World Boxing Tour event hosts
    Boxing 20 Jun 2022
  • OneFootball and PSG team up in global content deal
    Soccer 17 Jun 2022 Internet
  • Just Women’s Sports in NWSL highlights deal, Athletes Unlimited renewal
    Soccer 17 Jun 2022

Contact Info

  • John Carpenter House, 7 Carmelite Street, London EC4Y 0BS, United Kingdom
  • +44 (0) 20 8944 8786
  • +44 (0) 20 8944 8740
  • sales@sportcal.com

© Sportcal 2023 and Database Right 1997-2023 / Sportcal Global Communications Ltd.
All Rights Reserved. Pictures supplied by ©Getty Images.
AdvertiseAbout usContact usTerms & ConditionsPrivacy Policy
Company Registration No. 02592321

Latest Tweets

Twitter Timeline...