Piaggio Becomes Official Scooter Supplier to Jordan Grand Prix
Motor racing -
03 Jul 2003
LONDON, 3rd July 2003: - Jordan Grand Prix announced that it has concluded an agreement with Piaggio that will see the UK's scooter market leader become the Official Scooter Supplier to the Jordan Ford Formula One Team for the 2003 season.
As part of the agreement, secured by Jordan's licensing agency Copyright Promotions Licensing Group, Piaggio will produce a special edition Piaggio NRG MC3 sport scooter for the Jordan Ford Formula One Team and 400 special edition Jordan NRG scooters will be made available in July from Piaggio dealerships across the UK.
The power and performance of the NRG, not to mention the racing elements featured in its design, make it a perfect match for the high profile and colourful Jordan team, and their drivers the Italian superstar Giancarlo Fisichella and British newcomer Ralph Firman.
Commenting on the agreement, Mike Hall-Taylor, Head of Jordan Brand Ltd., said, 'The racing heritage of the Piaggio owned Gilera brand and unrivalled performance of Piaggio scooters creates an ideal platform for both Jordan and Piaggio to compliment our respective business activities. We look forward to developing the relationship and a successful launch of the limited edition Jordan/Piaggio NRG scooter.'
For more details contact:
Gaby Dior, CPLG Tel: +44 (0)20 8563 6102
email: gdior@cplg.com
www.cplg.com
Phil or Helen at the Piaggio press office c/o Focus PR,
7 - 9 Swallow Street, London W1B 4DX
Tel: +44 (0)20 7432 9432
Email: press@piaggio.co.uk Fax: +44 (0)20 7432 9433
www.piaggio.com
As part of the agreement, secured by Jordan's licensing agency Copyright Promotions Licensing Group, Piaggio will produce a special edition Piaggio NRG MC3 sport scooter for the Jordan Ford Formula One Team and 400 special edition Jordan NRG scooters will be made available in July from Piaggio dealerships across the UK.
The power and performance of the NRG, not to mention the racing elements featured in its design, make it a perfect match for the high profile and colourful Jordan team, and their drivers the Italian superstar Giancarlo Fisichella and British newcomer Ralph Firman.
Commenting on the agreement, Mike Hall-Taylor, Head of Jordan Brand Ltd., said, 'The racing heritage of the Piaggio owned Gilera brand and unrivalled performance of Piaggio scooters creates an ideal platform for both Jordan and Piaggio to compliment our respective business activities. We look forward to developing the relationship and a successful launch of the limited edition Jordan/Piaggio NRG scooter.'
For more details contact:
Gaby Dior, CPLG Tel: +44 (0)20 8563 6102
email: gdior@cplg.com
www.cplg.com
Phil or Helen at the Piaggio press office c/o Focus PR,
7 - 9 Swallow Street, London W1B 4DX
Tel: +44 (0)20 7432 9432
Email: press@piaggio.co.uk Fax: +44 (0)20 7432 9433
www.piaggio.com