Badminton Boosted To Top Half Of Olympic TV Stats
The figures based on the total amount of TV coverage from Athens have seen badminton climb to a position of 14th out of the 28 Olympic sports. This represents a gain of 12 places up from the Sydney 2000 Games, and sees the sport included in the top half of Olympic sports based on TV performance (see attached graph).
Other categories within the IOC’s TV analysis reveal an even more encouraging picture for badminton. The inclusion of data based on actual TV ratings (measuring the numbers that actually tuned in) provides, for the first time, the ability to see the number of people watching each Olympic sport across the world.
· Badminton was rated 11th out of 28 sports in terms of Total Viewer Hours
· Badminton was rated 11th out of 28 sports in terms of Prime Time Viewer Hours
“It is extremely encouraging to see that we have made these significant gains since Sydney. Our inclusion in the top half of the 28 Olympic sports based on TV performance represents one of the strongest increases of any sport in this area,” said IBF Chief Operating Officer Andrew Ryan.
“Not only were we effective from a TV ratings perspective, but we were also the third-least expensive sport to televise.”
The Report also saw IBF’s own website http://www.worldbadminton.net/ score a resounding success. IBF’s site was rated 3rd out of 28 sports in terms of the number of daily visitors, with only the International Federation sites from football and athletics having a higher number of visitors.
The publication of the Programme Commission Report has been produced to give IOC Members technical information on the Olympic performance of the sports they will be voting on next month for inclusion within the summer Olympic programme. The IOC’s figures from both Sydney and Athens are based on research work carried out by Sports Marketing Surveys.
For further information contact:
Lindsey Bell, Head of Communications
International Badminton Federation
Manor Park Place, Rutherford Way,
Cheltenham, Glos, GL51 9TU
UK Tel: + 44 1242 234904 Fax: + 44 1242 221030
Web site: http://www.worldbadminton.net/