RedTorch kicks off 2015 with management buyout
London, England – RedTorch Managing Director Jonny Murch, and Directors Alex Ross and Chris Argyle-Robinson have taken joint ownership of the London-based marketing agency, after an internal buyout for an undisclosed sum.
Previous owner Fiona Higney launched the company over eight years ago to manage the sales and marketing of the world's largest B2B sports event, SportAccord Convention. Since then the business has developed significantly, delivering digital, sales and event services across the international sports landscape, including: International Federations; rights holders; cities; and suppliers.
"Over the years RedTorch has grown from strength to strength, and a large part of its success is down to the commitment of our team," said Jonny Murch. "We pride ourselves in being a people-centric agency, inside and out. It's fantastic to have had the opportunity to buy and continue to invest in our business, and is testament to the confidence we have in the assured future of RedTorch.
"We are fortunate that our previous ventures have provided us with an incredible network of contacts. We delivered some exciting contracts in 2014, and Alex, Chris and I look forward to building on our existing relationships as well as launching new projects. Watch this space!"
In November 2014, RedTorch added Race of Champions (ROC) and Festival International Sport Extreme (FISE) to its expanding client portfolio, assisting in-house social media teams to maximise digital exposure of their events.
"RedTorch’s skill, expertise and enthusiasm grew our worldwide social media footprint, bringing thousands of new fans and followers to the FISE World Malaysia 2014," said Joseph Villeflayoux, Head of Marketing, Communications and Media, FISE.
"By getting on our wavelength immediately and giving us 200% of their time, RedTorch more than met all FISE’s targets, without hassle and in double quick time."
RedTorch’s clients (past and present) include: Connor Sports; FINA; FISE; IAAF; IEC in Sports; City of Lausanne; Québec City; Race of Champions; SportAccord Convention; TSE Consulting; World Rugby.
To coincide with the buyout, RedTorch enhanced its online presence with the launch of a new website. Visit the website at: www.redtorch.co
Notes to editors
RedTorch is a London-based, full-service marketing agency with a commercial edge, specialising in delivering measurable solutions for its clients.
With more than eight years’ experience working in the international sports industry, its team of specialists has an invaluable understanding of the sporting landscape, allowing it to meet goals in an effective, dynamic and friendly way.
For more information, please visit: www.redtorch.co and follow on Twitter (@RedTorchLtd)
Managing Director, RedTorch
+44 (0)207 036 8081