Monday, 30th January 2023
  • About us
  • Contact us
  • Subscribe
  • Login
  • News+
    • News+ Home
    • News
      • News Sub Home
      • Search
      • Top Stories
      • Press Releases
    • Calendar
      • Calendar Sub Home
      • Search
      • Conferences
    • Directory
      • Directory Sub Home
      • Organisation
      • News
    • Insight
      • Insight Sub Home
      • Interview
      • Features
      • Opinion
      • Supplements
      • Magazine
      • Media
      • Sponsorship
      • Events
  • Media
    • Media Home
    • Standard
      • Standard Sub Home
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
    • Advanced
      • Advanced Sub Home
      • Revenue Dashboard
      • Market Dashboard
      • Rights
      • Landscape
      • Directory
      • Property
      • Competition
      • News
      • Insight
  • Sponsorship
    • Sponsorship Home
    • Deals
    • Brands
    • Property
    • Competition
    • Athlete
    • Venue
    • News
    • Insight
  • Events / GSI
    • Events / GSI Home
    • Events
      • Events Sub Home
      • Event Analysis
      • Events Insight
      • News
      • Bidding Opportunities
      • Bidding Announcements
      • Bids Awarded
    • GSI
      • GSI Sub Home
      • About Project
      • Annual GSI Report
      • GSI Event Studies
      • Indexes
        • Nations Index
        • Cities Index
        • Events Index
      • Experts / Partners
        • Experts
        • Partners
  • Reports
  • News
  • Press Releases
  • Badminton Flourishing with Millions in ‘Commercial Success'
Press Releases

Badminton Flourishing with Millions in ‘Commercial Success'

Badminton - 08 Feb 2013
   
Badminton World Federation is set to reap “tens of millions” in revenue from commercial rights during the next cycle of tournaments, starting in 2014.
 
BWF Secretary General Thomas Lund says the world-governing organisation’s financial success signals badminton’s rising stature in the “sports entertainment industry and the confidence which commercial partners have in BWF and the products we have been showcasing”.
 
“The hard work we have been doing at BWF, along with the host organisers of tournaments in various countries and commercial agencies, is paying off. We are about to see significant increases in revenue from our commercial partnerships and we are excited about what this means for the future of badminton and the plans we have for further development,” he stated.
 
BWF recently announced a new four-year BWF World Superseries – the third instalment of the 12-event, top-tier tournaments – which will run from 2014 to 2017. Additionally, there will be a rebranded Grand Prix Gold circuit (the BWF’s second level of competition) whose commercial rights will, for the first time ever, be sold collectively. The commercial rights for championship events – such as the World Championships and the Sudirman Cup – are also financially lucrative for BWF.
 
“Our projected revenues from commercial agreements will far exceed what BWF has earned previously and badminton as a commercial commodity is growing in value.
 
“This income will afford us the ability to plan long-term strategies, not only in striving to deliver excellent events but also in terms of offering greater prize money, increasing our development programmes and, of course, distributing more funds to our continental confederations who represent our 179 member associations,” Lund elaborated, adding that the schools-based ‘Shuttle Time’ development initiative would be one of the principal beneficiaries of BWF’s enhanced financial strength.
 
Players too are potentially in line for a greater share in BWF’s earnings – once they perform well. BWF has announced that, as of next year, more prize money than ever will be on offer.
 
The five World Superseries Premier tournaments – China (Guangzhou), Denmark, England, Malaysia and Indonesia – will each have prize money of at least US$500,000 (2014; 2015); US$550,000 (2016); and US$600,000 (2017). This is a significant boost from US$350,000 for 2011 and 2012 and US$400,000 for this year.
 
“We want to give players as much financial incentive as possible to perform their best every time they’re on court. Fans, sponsors, media are attracted to BWF tournaments because we have the best badminton players in action – so players deserve to share in the rewards,” reasoned the Secretary General.
 
“All stakeholders have a part to play as we continue to improve badminton globally and make the sport an all-round success.”
Featured News

Every week we’ll share a summary of the previous week’s key stories, to give you a taste of the in-depth news, data, insight and analysis available when you subscribe to Sportcal.

  • Birmingham, Budapest final bidders for 2026 European Athletics Championships
    Athletics 20 Jun 2022
  • Key figures Buck and Granovskaia to leave Chelsea
    Soccer 20 Jun 2022
  • Record NBA viewership in the UK, ESPN audience up for finals
    Basketball 20 Jun 2022 TV ratings
  • IBA begins tender process for allocating World Boxing Tour event hosts
    Boxing 20 Jun 2022
  • Joshua-Usyk II confirmed for Jeddah in August
    Boxing 20 Jun 2022
Latest News
  • Birmingham, Budapest final bidders for 2026 European Athletics Championships
    Athletics 20 Jun 2022
  • Record NBA viewership in the UK, ESPN audience up for finals
    Basketball 20 Jun 2022 TV ratings
  • IBA begins tender process for allocating World Boxing Tour event hosts
    Boxing 20 Jun 2022
  • OneFootball and PSG team up in global content deal
    Soccer 17 Jun 2022 Internet
  • Just Women’s Sports in NWSL highlights deal, Athletes Unlimited renewal
    Soccer 17 Jun 2022

Contact Info

  • John Carpenter House, 7 Carmelite Street, London EC4Y 0BS, United Kingdom
  • +44 (0) 20 8944 8786
  • +44 (0) 20 8944 8740
  • sales@sportcal.com

© Sportcal 2023 and Database Right 1997-2023 / Sportcal Global Communications Ltd.
All Rights Reserved. Pictures supplied by ©Getty Images.
AdvertiseAbout usContact usTerms & ConditionsPrivacy Policy
Company Registration No. 02592321

Latest Tweets

Twitter Timeline...