Shake Sports Launches Undernet Online PR Service
Shake Sports (www.shakesports.com), the interactive marketing agency, announced today the launch of its online PR service ‘Undernet’ aimed specifically at companies operating in the Sport and Leisure Industries.
Martin Clabby, Managing Director at Shake Sports comments, 'For many sport and leisure companies, PR still simply means gaining coverage in the print media. Very few are taking advantage of the vast number of editorial and promotional opportunities available online. The Undernet service brings online marketing, design and public relations together into one integrated strategic approach.'
Andre Spierings, Interactive Director at Shake Sports explains the growth in online sports communities, 'Of the estimated 28 million UK internet users approximately 15% regularly use news and information related sites, while another 10% are regular users of chat rooms, blogs and newsgroups. Undernet will target this rapidly growing audience of internet users who now get their news and views from these specialised websites.'
Clabby who will head the Undernet venture added 'These online environments are where the real discussions and idea sharing can be voiced and heard, often at blinding speeds. Undernet engages targeted sport and leisure groups in the high-frequency interactive newsgroups, email discussion lists, ezines, listservs, bulletin boards, mailing lists, and other web forums where they specifically congregate. More and more internet users are actively resisting marketing, these consumers now expect conversations not sales pitches. Undernet is all about creating an environment where targeted consumers will market to each other.'
The Undernet service includes online media relations, news monitoring, viral games, e-newsletters, guerrilla marketing, campaign microsites and digital press offices.
For further information please contact:
Martin Clabby
Shake Sports UK
+44 (0)208 643 9210/ 07974 104425
martin@shakesports.com
Martin Clabby, Managing Director at Shake Sports comments, 'For many sport and leisure companies, PR still simply means gaining coverage in the print media. Very few are taking advantage of the vast number of editorial and promotional opportunities available online. The Undernet service brings online marketing, design and public relations together into one integrated strategic approach.'
Andre Spierings, Interactive Director at Shake Sports explains the growth in online sports communities, 'Of the estimated 28 million UK internet users approximately 15% regularly use news and information related sites, while another 10% are regular users of chat rooms, blogs and newsgroups. Undernet will target this rapidly growing audience of internet users who now get their news and views from these specialised websites.'
Clabby who will head the Undernet venture added 'These online environments are where the real discussions and idea sharing can be voiced and heard, often at blinding speeds. Undernet engages targeted sport and leisure groups in the high-frequency interactive newsgroups, email discussion lists, ezines, listservs, bulletin boards, mailing lists, and other web forums where they specifically congregate. More and more internet users are actively resisting marketing, these consumers now expect conversations not sales pitches. Undernet is all about creating an environment where targeted consumers will market to each other.'
The Undernet service includes online media relations, news monitoring, viral games, e-newsletters, guerrilla marketing, campaign microsites and digital press offices.
For further information please contact:
Martin Clabby
Shake Sports UK
+44 (0)208 643 9210/ 07974 104425
martin@shakesports.com