Sportcal.com’s World Cup 2006: The Commercial Report – The Real Story Behind the Headlines of the World’s Most Lucrative Sports Event
With the Fifa World Cup reaching the half-way point, where can you go for the inside track on the crucial commercial information that lies behind the daily flood of reports, commentary, profiles, previews and post mortems on the matches of the world’s most lucrative sports event?
Which broadcasters are showing the World Cup and how much did they pay for the rights? Who is showing high-definition coverage? How has the value of television rights grown compared with sponsorship revenues since the 2002 World Cup?
Which mobile and broadband operators have acquired World Cup rights worldwide and how are they exploiting them? How much are sponsors paying to associate themselves with the World Cup and how long have they been sponsors? Who is sponsoring television coverage of the World Cup around the world?
How has the turnover from Fifa licensed products grown since 1994? How has Fifa sought to defend its trademarks relating to the World Cup? What are the specifications of the World Cup stadia? What is the anticipated economic impact of the event on host country Germany?
Sportcal.com’s World Cup 2006: The Commercial Report answers these questions and many more, giving unique data on the overall commercial value of the event using figures supplied by Fifa and its in-house marketing agency Fifa Marketing.
World Cup 2006: The Commercial Report is divided into seven chapters: Organisation and financing; Television coverage; Television profits and future coverage; New media; Sponsorship and marketing of the 2006 World Cup; Ticketing, hospitality, licensing and merchandising; and Stadia, security and economic impact.
Combining the products of unique Sportcal.com research, rarely-revealed information from organisations such as Fifa Marketing and Infront Sports and Media, interviews with key players including sponsors, broadcasters and new media groups and analysis by the authors, World Cup 2006: The Commercial Report provides a complete breakdown of the business of the World Cup
The 92-page report, containing 33 tables, is available from Sportcal.com at a cost of £595, or for subscribers to one of Sportcal.com's online services at £395, a saving of £200.
To purchase a copy of the report either buy online or contact sales@sportcal.com .
Click to view printer-friendly version of World Cup 2006: The Commercial Report summary of contents.
Click to view sample pages.
Click to view more details, or to buy a copy.
Sportcal.com is the leading provider of market intelligence for the sports industry.
Which broadcasters are showing the World Cup and how much did they pay for the rights? Who is showing high-definition coverage? How has the value of television rights grown compared with sponsorship revenues since the 2002 World Cup?
Which mobile and broadband operators have acquired World Cup rights worldwide and how are they exploiting them? How much are sponsors paying to associate themselves with the World Cup and how long have they been sponsors? Who is sponsoring television coverage of the World Cup around the world?
How has the turnover from Fifa licensed products grown since 1994? How has Fifa sought to defend its trademarks relating to the World Cup? What are the specifications of the World Cup stadia? What is the anticipated economic impact of the event on host country Germany?
Sportcal.com’s World Cup 2006: The Commercial Report answers these questions and many more, giving unique data on the overall commercial value of the event using figures supplied by Fifa and its in-house marketing agency Fifa Marketing.
World Cup 2006: The Commercial Report is divided into seven chapters: Organisation and financing; Television coverage; Television profits and future coverage; New media; Sponsorship and marketing of the 2006 World Cup; Ticketing, hospitality, licensing and merchandising; and Stadia, security and economic impact.
Combining the products of unique Sportcal.com research, rarely-revealed information from organisations such as Fifa Marketing and Infront Sports and Media, interviews with key players including sponsors, broadcasters and new media groups and analysis by the authors, World Cup 2006: The Commercial Report provides a complete breakdown of the business of the World Cup
The 92-page report, containing 33 tables, is available from Sportcal.com at a cost of £595, or for subscribers to one of Sportcal.com's online services at £395, a saving of £200.
To purchase a copy of the report either buy online or contact sales@sportcal.com .
Click to view printer-friendly version of World Cup 2006: The Commercial Report summary of contents.
Click to view sample pages.
Click to view more details, or to buy a copy.
Sportcal.com is the leading provider of market intelligence for the sports industry.