Sportsmedia Launches Worldwide Football Audio Podcast Website
Footballaudio.com delivers FREE audio with the world’s top stars, podcasts on the day’s top football stories and a searchable archive so listeners can access content of interest specifically to them.
Commenting on the new product, Jonny Gould, Managing Director, Sportsmedia said:
“2006 is the year that podcasting went from fad to trend.
http://www.footballaudio.com/ addresses a gap in the football content market. So far, audio on the web has merely been a consequence or an after-thought of telly coverage; but this is the first site of its kind dedicated to football audio. It’s available throughout the world, designed for listeners both at their desks and on their audio players and absolutely free after registration”.
“When logging on, users create My Football Audio, a front page of podcasts and interviews tailored specifically to their preferences.
Footballaudio.com specialises in the Premiership and Champions League. The sponsorship and advertising opportunities are huge. For football fans, I can’t imagine more sticky content on the web.
“The Sportsmedia proposition remains a simple one. We don’t beam our output into outer space and hope someone, anyone hears it; we broadcast LIVE to-air on radio stations and multimedia to audiences we know all about.”
It’s been quite a year for Sportsmedia, which moved to new London studios and offices in January, opened by Sir Geoff Hurst and Kenny Dalglish.
The move has enabled both technological advances in audio production and significant growth in Sportsmedia’s operations moving forward.
Jonny Gould, Managing Director, Sportsmedia Broadcasting Ltd.
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