Sunderland Join Football’s Elite with Orange Deal
Sunderland, 2 December 2004: Sunderland AFC has become the first Championship club in the country to join the Orange football stable. The Black Cats will join the likes of Chelsea, Liverpool, Manchester City and several other Premiership clubs who have all linked up with Orange as
Official Mobile Communications Partners. As part of this unique three-year partnership Sunderland fans will be able to access all the latest news, views, interviews, images and video clips on the move.
Orange is the only network to offer football services that can be personalised. Sunderland fans can now experience everything there is to know about the club through the Orange World mobile portal, including:
- Match highlights on video and post match player interviews
- Pre and post match analysis including match images
- Live match commentary
- Competitions to win 'money can't buy' prizes through
interactive text messaging and voting
- Interviews with players and the manager
- Man of the Match text voting
- Downloads of club images
- Up to date availability alerts on match tickets, travel arrangements
Julian Diment, Head of Brand and Commercial Partnerships, Orange UK said: 'Orange wanted to show their support and presence within the Championship and Sunderland were a perfect fit with their unrivalled and passionate supporter base. The new sponsorship allows Sunderland fans to experience much greater, faster information about their Club and the team through their mobile phone. With over one million registered football fans that already use the compelling sports services on Orange this partnership is
guaranteed to change the way people experience football.'
Lesley Callaghan, Marketing and Communications Director, Sunderland AFC 'We are delighted to have formed this partnership with Orange, a global company at the forefront of telecommunications technology. Sunderland fans are
renowned for their loyalty and passion and this link-up will provide an unrivalled service for our supporters, allowing them to access Club news and information quickly and easily.'
In addition, Orange have agreed a comprehensive marketing programme to communicate the proposition to the fans which will include programme advertising, perimeter boards, leafleting, club mailings and on-line banner ads on the club website.
The partnership is one of a series of similar deals being negotiated with a number of the country's top football clubs and supports Orange's strategy of building brand partnerships that focus on delivering new and exciting
content and services to customers via the Orange World portal. Orange is committed to changing the way football fans experience the beautiful game by delivering instant, personalised information to their phones.
For more information please contact:
Orange Football Press Office
C/o M&C Saatchi Sponsorship
Sarah Pearce or Jamie Wynne-Morgan
Tel: 0207 544 3695
Mobile: 07956 299558 / 07899 921866
Website: www.orange.co.uk/sunderland
Official Mobile Communications Partners. As part of this unique three-year partnership Sunderland fans will be able to access all the latest news, views, interviews, images and video clips on the move.
Orange is the only network to offer football services that can be personalised. Sunderland fans can now experience everything there is to know about the club through the Orange World mobile portal, including:
- Match highlights on video and post match player interviews
- Pre and post match analysis including match images
- Live match commentary
- Competitions to win 'money can't buy' prizes through
interactive text messaging and voting
- Interviews with players and the manager
- Man of the Match text voting
- Downloads of club images
- Up to date availability alerts on match tickets, travel arrangements
Julian Diment, Head of Brand and Commercial Partnerships, Orange UK said: 'Orange wanted to show their support and presence within the Championship and Sunderland were a perfect fit with their unrivalled and passionate supporter base. The new sponsorship allows Sunderland fans to experience much greater, faster information about their Club and the team through their mobile phone. With over one million registered football fans that already use the compelling sports services on Orange this partnership is
guaranteed to change the way people experience football.'
Lesley Callaghan, Marketing and Communications Director, Sunderland AFC 'We are delighted to have formed this partnership with Orange, a global company at the forefront of telecommunications technology. Sunderland fans are
renowned for their loyalty and passion and this link-up will provide an unrivalled service for our supporters, allowing them to access Club news and information quickly and easily.'
In addition, Orange have agreed a comprehensive marketing programme to communicate the proposition to the fans which will include programme advertising, perimeter boards, leafleting, club mailings and on-line banner ads on the club website.
The partnership is one of a series of similar deals being negotiated with a number of the country's top football clubs and supports Orange's strategy of building brand partnerships that focus on delivering new and exciting
content and services to customers via the Orange World portal. Orange is committed to changing the way football fans experience the beautiful game by delivering instant, personalised information to their phones.
For more information please contact:
Orange Football Press Office
C/o M&C Saatchi Sponsorship
Sarah Pearce or Jamie Wynne-Morgan
Tel: 0207 544 3695
Mobile: 07956 299558 / 07899 921866
Website: www.orange.co.uk/sunderland