Tennis Europe and Head Announce Partnership
Under the terms of the deal – the most comprehensive ever signed by Tennis Europe – HEAD will be recognised as the ‘Official Racquet, Ball, String, Bag, Accessory, Apparel and Footwear Partner’ of the organisation.
HEAD will also become heavily involved with Tennis Europe’s flagship junior events, assuming the presenting sponsor role of Europe’s largest junior team tennis competition (henceforth known as the ‘Tennis Europe Winter Cups by HEAD’) as well as of the forthcoming inaugural pan-European team event for Under 12s, set to be held next summer. The company additionally attains exposure rights for the aforementioned product categories at all European Junior Championships and Tennis Europe Junior Masters events.
Furthermore, HEAD balls will become the ‘Recommended Ball of the Tennis Europe Junior Tour,’ a circuit of some 270 events for under 12s, 14s and 16s with events scheduled to be held in almost all of the European Federation’s 49 member nations in 2007.
Announcing the partnership, Tennis Europe President John James commented, “We are thrilled to be able to count upon the commitment and enthusiasm of HEAD - a brand synonymous with innovation, quality and high performance. As we continue to invest our resources in over 1,000 tennis events annually, we are confident that the partnership will not only serve to enhance these events, but will also enable HEAD to directly engage with many thousands of players of all ages and abilities across the continent.”
“This partnership with the organizing body of European tennis strengthens HEAD's focus and commitment to key grass roots areas of Tennis in Europe,” said Robert Marte, Executive Vice President of HEAD’s racquet sports division. "We highly value the opportunity to bring our brand and innovative product portfolio even stronger to the entire European market. We are excited about the opportunities to support the development and promotion of the sport in general and will get particularly involved in junior tennis by sponsoring the most prestigious junior tennis events in Europe.”