Tennis Europe Partners With Sports Marketing Surveys
Based in the United Kingdom, with offices in many European countries as part of its extensive international network, Sports Marketing Surveys specialises in both media and market research in the sponsorship and sports sectors.
Sports Marketing Surveys’ knowledge of the tennis market is unrivalled as they already work with the International Tennis Federation, Wimbledon Championships, the equipment manufacturers and a number of European national tennis federations, and is the research partner of the Tennis Industry Association in the United States.
The two organisations have begun collaborating on a series of projects aimed at increasing the available data and knowledge of the European tennis industry. The first of these will take place immediately, and comes in the form of an analysis of consumer habits of users of the popular Tennis Europe website, http://www.tenniseurope.org/.
Similar studies will then be carried out at national level involving volunteer member nations of Tennis Europe, which is comprised of 49 European national tennis federations. The surveys will enable comparison across the participating countries as well as enabling each nation to tailor their studies to account for local interests. The aim is to build a coherent picture of trends in markets across the continent.
Tennis Europe President John James said, “Having already cooperated with Sports Marketing Surveys on a number of occasions, we look forward to working together formally and to be able to vastly improve our ability to provide information about various tennis markets in Europe directly to those nations, as well as to the wider industry.”
Sports Marketing Surveys’ Managing Director Stephen Proctor commented, “Sports Marketing Surveys are delighted to be working with Tennis Europe. We have known the organisation for a number of years, and believe it has a real role for developing tennis throughout its member nations. We can see there are significant opportunities to make a real impact for tennis in Europe through our planned research initiatives.”
The agreement between the two organisations was signed in Basel on May 1st, and lasts for 3 years.