The 24 Hours of Le Mans, WEC and Rolex strengthen their partnership
4 December: The Automobile Club de l'Ouest, organizer of the 24 Hours of Le Mans and promoter of the FIA World Endurance Championship, is proud to announce a multi-year extension to the very special partnership it has had with Rolex for almost fifteen years.
The leading luxury watch brand, a pioneer in sports sponsorship, strengthens its support by becoming an Official Partner of one of the oldest and most prestigious motor races in the world.
Official watch of the famous race since 2001, from 2016 Rolex will be Official Partner of the FIA World Endurance Championship (WEC) and the 24 Hours of Le Mans, following the agreement of a long-term contract with the Automobile Club de l’Ouest (ACO).
Pierre Fillon, President of the ACO, welcomed "a partnership that reinforces our excellent relationship with Rolex, this prestigious watchmaker which shares many core values with us. In addition to an association with a watch brand of the highest level, we also see here loyalty and mutual respect."
Arnaud Boetsch, Director of Communications & Image, Rolex, added: "Rolex is driven by a passion and a deep admiration for motor sports, and shares with the World Endurance Championship, and in particular the 24 Hours of Le Mans, the values of excellence, performance and pushing beyond ones’ limits. We are very pleased to strengthen our partnership with such an iconic event."