The Italian Serie A for TV Media Sport

TV Media Sport strengthens its presence in the African continent through its partnership with MP & Silva for the distribution of the Italian Football League, Serie A’s media rights for the 2014-2015 season. This acquisition will reinforce TVMS expertise amongst its African partners and its credibility towards international sports authorities.

For the second consecutive season, TVMS will broadcast the German Football Championship, the Bundesliga, in 22 countries in sub-Saharan Africa and will extend and expands its portfolio of media rights around European football. TVMS had already demonstrated its skills with the UEFA EURO 2012 which was distributed in 41 territories in sub-Saharan Africa.

MP & Silva and TVMS have signed a media rights agreement for the 2014-2015 season of Serie A in 47 countries of sub-Saharan Africa.

TV Media Sport will distribute Serie A to all its African partners, including one game per week and weekly highlights.

"Italian football, with its prestigious clubs and international stars, was eagerly expected on African TV screens, we are delighted to materialize this agreement with our partner MP & SILVA," says Hédi Hamel, TV Media Sport’s CEO.

In recent years, TVMS has strengthened the image and audience of sports programmes on the main African TV channels.

Led by President Hédi Hamel, TV Media Sport is an international sports marketing company, dealing with media rights and event management, specialised in the African continent. TV Media Sport, through its unique network of local partners, is recognised as a major operator with strong and credible relay in all regions of the African continent. Its philosophy is to bring prestigious worldwide sporting events to Africa and to bring local events out of Africa.

l.kaplan@tvmediasport.com