UCI signs multi-year deal with Norwegian broadcaster TV 2
The Union Cycliste Internationale (UCI) is pleased to announce its partnership with Norwegian free-to-air broadcaster TV 2. The deal covers the period from 2017 to 2020.
The UCI and TV 2 have signed a partnership for the broadcast of the 2017 UCI Road World Championships, which will take place on Norwegian soil, in the city of Bergen. In addition, Norway’s commercial broadcaster will screen a wide selection of other UCI events including for track, mountain bike, BMX, cyclocross and trials.
TV 2 will also be the host broadcaster of the 2017 UCI Road World Championships and will take care of international TV production, providing footage (live coverage, summaries, interviews, behind the scenes) to all right-holders.
“I am delighted by this agreement with TV 2,” welcomed UCI President Brian Cookson. “Norway is sending a strong message to the fans by broadcasting our sport on its free-to-air channel. It is a very encouraging sign of commitment from a country with a great cycling history. Concerning the 2017 UCI Road World Championships, I am expecting a very exciting event in Bergen with great quality coverage from our
“TV 2 is very pleased to have secured a long term agreement with the UCI,” said TV 2 Chief Executive Officer Olav Sandnes. “Cycling is of great importance to us and we are thrilled to see the increase in viewing figures the last couple of years. The event will take place only a few months after we relocate our main office in Bergen and what better way to celebrate this move than by being the host broadcaster of
this great event which takes place right on our doorstep.”
About TV 2
TV 2 is the largest commercial terrestrial broadcaster in Norway. It is 100% owned by the Danish publishing house Egmont and is a member of the European Broadcasting Union. As well as its main free-to-air channel, TV 2 also carries its own News Channel (TV 2 Nyhetskanalen), Sports Channel (TV 2 Sportskanalen) and several other channels including pay TV and web TV. TV 2 has around 800 employees divided between its main office in Bergen and Oslo. The production company OB-Team is owned 100% by TV 2.
For more information
UCI Press Officer
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