UEFA Champions League Trophy Tour of Asia
Europe’s most prized club trophy will be touring Asia for the first time when the UEFA Champions League Trophy Tour – presented by sponsor Heineken - kicks off in Tokyo on February 23. It will then go to Jakarta, Hong Kong, Kuala Lumpur, Bangkok and Pattaya.
“By creating initiatives like the UEFA Champions League Trophy Tour, we are making the UEFA Champions League experience more accessible to local football fans and enabling them to share in the magic of Europe’s best club competition,” explained Michele Centenaro, UEFA’s Head of Club Competitions.
“It builds on the UEFA Champions Gallery and UEFA Young Champions tournament to bring fans across the world closer to the passion and excitement of our competition.”
In each country, the UEFA Champions League Trophy Tour will be launched with a press conference involving local footballers and celebrities. The trophy will then be the centre piece of a display in the city centre giving local fans the opportunity to find out more about the tournament and be pictured with the trophy.
Commenting on the UEFA Champions League Trophy Tour, Philippe Le Floc’h, UEFA’s Marketing and Media Rights Director said: “Awareness levels for the UEFA Champions League in Europe have now reached record highs of 99%, but although awareness for the tournament outside Europe is strong at 76%, our challenge is to grow the competition’s profile to the same level beyond Europe’s borders.”
According to recent research, interest in football is actually higher on average in Asia (62%) than in any other continent, including Europe (55%)*. The 2006/07 season has seen 72 nationalities represented in the UEFA Champions League.
“The UEFA Champions League has been a great experience so far and was one of the reasons I joined Celtic," explains Shunsuke Nakamura, Celtic FC’s Japanese star, who has helped them reach the last 16 of this season’s UEFA Champions League for the first time.
The UEFA Champions League Trophy Tour visits Jakarta, Indonesia, March 1 – 4; Hong Kong March 16 – 18; Kuala Lumpur, Malaysia, March 22 – 25; Bangkok, Thailand, March 30 – April 1 and Pattaya, Thailand April 6 – 8.