Italian basketball league launches media rights tender after curtailed season
Lega Basket Serie A, the organiser of the top Italian basketball league, has launched an invitation to tender for domestic media rights for the next two seasons.
The league has set a deadline of midday on 20 August for offers for the audiovisual and radio rights for the 2020-21 and 2021-22 campaigns.
There will be hopes for a financially attractive deal given that the LBA is having to contend with the financial impact of the coronavirus pandemic.
Interested parties and intermediaries have been invited to email requests for clarification to the league at firstname.lastname@example.org by noon on 10 August, with responses to be published on the LBA’s website by 14 August.
The LBA was forced to terminate the 2019-20 season early, with no champion crowned, as a result of the pandemic, and, with forthcoming games set to be played behind closed doors, is projecting losses of up to €40 million ($47 million) because of a lack of ticketing and sponsorship revenue, and potential refunds to broadcasters.
However, there could be light at the end of the tunnel, with reports indicating that a three-year deal is in the pipeline with Infront, the international sports marketing agency, to support the league with the sale of its commercial rights.
Eurosport, the pan-European sports broadcaster, and Rai, the domestic public-service network, previously shared media rights to the league and Coppa Italia in Italy in three-year deals worth €1.5 million per annum and €500 million per annum respectively that expired at the end of the curtailed 2019-20 season.