Spain’s ACB renews MENA rights deal with Sharjah TV
The ACB, the organiser of the top Spanish basketball league, has extended its television rights deal in the Middle East and North Africa with UAE-based Sharjah TV for another two years.
The agreement, which covers the 2020-21 and 2021-22 seasons, builds on an association dating back to 2016-17, with the broadcaster to air ACB competitions in 18 countries in the region.
The deal includes live coverage of games from the top-tier Liga Endesa, the Copa del Rey, the domestic cup competition, and the Supercopa Endesa, a four-team competition contested by the league and cup winners of the previous season, the host team and the best qualified Spanish club in European competitions.
Sharjah TV will offer additional content including weekly magazine show The Fifth Quarter, which features the best plays of the day and special reports, and highlights of all games.
Sharjah TV’s coverage in the MENA region include Saudi Arabia, Algeria, Bahrain, Qatar, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Syria, Tunisia, Yemen and the UAE.
The renewal has been announced in the same week that the ACB confirmed a three-year extension of its media rights and sponsorship deal with telecoms giant Telefonica, which entails full live coverage of all competitions on pay-television operator Movistar Plus.
The organisation had earlier agreed a new rights deal in Iceland with Stöð 2 Sport, the subscription channel owned by mass media company Sýn covering all competitions for the 2020-21 season.
In South America there have been agreements in Argentina with DeporTV for the 2020-21 and 2021-22 seasons and Venezuela with TVC Deportes for three years.
To ensure even wider coverage of the 2020 Supercopa Endesa competition, ACB partnered with Facebook for the social media giant to offer free-to-view coverage across sub-Saharan Africa.
In other developments, the body extended its exclusive data partnership with UK-based sports data technology company Genius Sports.
Genius will continue to hold exclusive rights to capture, manage and distribute data from games in the Liga Endesa on behalf of the league and supply sport book operators in real-time through it division Betgenius.
Meanwhile, SN1 Consulting, the Munich-based boutique media rights consultancy, has completed a deal to acquire the international rights to Lega Basket Serie A, the top Italian basketball league.
The agreement between rights trading arm SN1 Trading and the LBA covers the 2020-21 season, starting this weekend, and the 2021-22 campaign. For the first time, all live games will be offered on a global basis, but the deal excludes betting rights.
SN1 Consulting is headed up by Sascha Kojic, formerly of agencies MP & Silva and The Sportsman Group.
Last week, LBA concluded the domestic rights sales process for the next two seasons, with pan-European sports operator Eurosport and public-service broadcaster Rai retaining the pay-TV and free-to-air packages respectively.
Since then, Infront, the international sports marketing agency, has finalised a three-year marketing, sponsorship and digital rights partnership with the league.