BCCI replaces Nike with MPL as India kit partner
A member of the BCCI’s apex council said that MPL has signed an apparel and merchandise deal, which runs from this month to December 2023.
However, it was claimed that the rate per match will be Rs6.5 million ($87,265) per game instead of the Rs8.8 million that Nike was paying.
The source said that the merchandising fee would be Rs30 million per year, with the BCCI in line for a 10 per cent share of sales.
International rivals Adidas and Puma, both headquartered in Germany, were originally thought to be interested in the opportunity.
The new deal will come into effect for India's forthcoming high-profile tour of Australia, which starts later this month and comprises three one-day internationals, three Twenty20 internationals and four test matches.
This is the first time the BCCI has signed up a sponsor specifically for the women's competition, which will involve three teams comprising Indian and foreign players and matches in Sharjah in the United Arab Emirates from 4 to 9 November, alongside the final stages of the men's Indian Premier League.
Jay Shah, the BCCI’s honorary secretary, said: “Signing an exclusive title sponsor for the Women’s T20 Challenge is a great testament to this property, allowing it to be self-sustainable.”
There have for many years been calls for a full female version of the IPL to boost the profile of the women's game in India.