Setanta renews Pro League rights across Eurasia and adds Ukraine
Setanta Sports, the pay-television operator, has renewed its rights deals across Eastern Europe and Central Asia for Belgian soccer's top-tier Pro League, adding Ukraine to its remit for the first time.
In total, the deal covers 14 countries for the 2020-21 to 2024-25 seasons.
Setanta Sports will broadcast up to three games per round and a weekly highlights show in Armenia, Azerbaijan, Belarus, Estonia, Georgia, Latvia, Lithuania, Moldova, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.
The broadcaster launched in Ukraine in August 2019, and now operates two channels in the country.
Dwyer McCaughley, chief executive of Setanta Sports, said: “The rights renewal in Eurasia and new addition to Ukraine signifies the strength of the Setanta brand in Eurasia and Ukraine. We are particularly excited as during the term we will reach the 10th year of being the rights holder of Belgian Pro League. Setanta Sports continues its long term commitment to bringing the best sports content to our viewers in Eurasia and Ukraine.”
The Pro League is of particular interest to soccer fans in Ukraine, with seven national team players plying their trade in Belgium's top-flight, including defenders Eduard Sobol of Brugge and Bogdan Mykhaylichenko of Anderlecht, midfielder Yevhenii Makarenko of Kortrijk and striker Roman Yaremchuk of Gent (pictured, right, with Georgian international Giorgi Chakvetadze).
Setanta Sports recently acquired rights to Germany's Bundesliga across Eurasia and, for the first time, Ukraine for four seasons, beginning in 2021-22.
International Pro League rights are now sold by new domestic rights partner Eleven Sports, the international pay-TV broadcaster, with assistance from Mediapro, the Spanish media rights and production agency.