Bayern join Sorare's growing soccer portfolio
Sorare, the blockchain-based fantasy platform, has added German soccer giants Bayern Munich to its growing stable of major European clubs.
Under the agreement, the platform will create digital collectibles of current and former Bayern players, including high-profile stars like Robert Lewandowski and Manuel Neuer.
Users will be able to buy digital cards of their favourite players and trade them with other Sorare users through an auction mechanism and play with them on the platform.
Sorare has partnerships with over 100 clubs, with French Ligue 1 champions Paris Saint-Germain among the most recent to join its portfolio in September.
The company also has deals with the likes of Italy’s Juventus and Spain’s Atletico Madrid, as well as partnerships with teams across Asia and North America.
Sorare has developed a strong presence in the soccer market and also recently expanded its partnership with the Belgian Pro League, which became the first professional soccer league in the world to partner with a blockchain platform in 2018.
Sorare was launched in 2019 and claims to have generated $1.5 million in revenues from the sale of cards across 60 countries in just over 12 months having built up more than 40,000 users.
Former World Cup-winning German soccer player Andre Schurrle was among the early investors in the platform.
Meanwhile, the Pro League has extended its partnership with Gamebasics, the Netherlands-based company that operates the Online Soccer Manager game, as it continues to enhance its digital presence.
As part of the deal, all official club crests and player pictures of the 18 top-tier Jupiler Pro League clubs will be present in the game for the next two seasons.
The Pro League and Gamebasics first partnered in 2015.
As part of its strategic Pro League Forward innovation project, which is heavily focused on digital and technology, the Belgian top-flight has in recent months teamed up with GumGum Sports, 433 and WSC Sports, and expanded its existing deal with Stats Perform.
Elsewhere, AC Milan, the top Italian Serie A club, have teamed up with Roc Nation, the US entertainment company, to launch a virtual live event to support young music artists.
The ‘From Milan with Love: Next Gen’ virtual event will be shown on music streaming service Tidal, as well as across the club’s social and digital channels on 20 November.
This builds on the previous virtual concert created by Milan and Roc Nation in May which raised funds for key workers in Italy and around the world during the Covid-19 pandemic.
Following that collaboration, the Italian giants and Roc Nation announced an official partnership in July as part of an agreement where they will work together on philanthropic initiatives that will focus on “innovation, community, integrity and inclusiveness.”