Eleven extends UFC rights in Belgium in time for McGregor-Poirier
Eleven Sports, the international pay-television broadcaster, has retained rights in Belgium to mixed martial arts’ Ultimate Fight Championship in a multi-year deal.
The first fight in the new contract is this weekend's UFC 275: Poirier versus McGregor.
Viewers will be able to watch UFC bouts, as well as events organised by Cage Warriors, the mixed martial arts promoter, through Eleven’s fight pass package, which costs €6.99 ($8.50) per month.
Guillaume Collard, managing director of Eleven Belgium and chief rights acquisition officer for Eleven Group, said: “Since Eleven launched in Belgium in 2015, MMA has been a core pillar of our programming. It is a sport that continues to grow year after year and the number of fans in Belgium is increasing all the time.
“We’re looking forward to bringing all the best MMA action to fans for years to come.”
Eleven Sports first secured the rights in Belgium and Luxembourg to show all events from UFC in 2017 in a deal which saw the broadcaster cover 40 events each year and more than 150 hours of additional content, including magazine review shows.
It then built out its MMA coverage by securing the rights to events organised by Cage Warriors in January 2020 for two years.
In November, Eleven retained its rights in Belgium to Spanish soccer’s top-tier LaLiga until the end of the 2025-26 campaign.
Eleven Belgium also holds the rights to all doemstic soccer, Germany's Bundesliga and Italy's Serie A, as well as North America’s NFL American football and NBA basketball.