Digital guru Willis to lead comms and marketing at Wimbledon
The All England Lawn Tennis Club, organiser of the prestigious Wimbledon Championships, has today promoted Alexandra Willis to communications and marketing director.
Willis will take up her new role on 1 August, stepping up from head of communications, content and digital.
The AELTC said the appointment of Willis concludes the first part of an extensive external recruitment process following the announcement that Mick Desmond will be stepping down as commercial and media director after this year’s Wimbledon championships.
Desmond made the decision last July and will be departing a role he has held since 2010.
The organisation said its recruitment process for a commercial director is ongoing.
As communications and marketing director, Willis will be responsible for communications, marketing and the “brand vision” for Wimbledon, as well as growing reach, exposure and engagement of the tournament to a global audience.
This will include audience development and engagement, content development and creation and enhancing and promoting Wimbledon’s reputation.
In her present role, Willis has been credited with playing a key part in the development of the AELTC’s digital, marketing and communications strategies over the past decade.
Prior to joining the AELTC, Willis worked as a sports journalist for a variety of media organisations including Telegraph Media Group, the Associated Press and Press Association.
Sally Bolton, AELTC chief executive, said: “Alex is a well-respected and highly regarded leader in the digital and communications field and has been instrumental in the transformation of the AELTC’s digital and communications strategies over recent years. Alex is perfectly placed to lead our drive for greater reach and engagement with a global audience and I am delighted that she has decided to continue her career with us.”