Government backs Liga Portugal's move to collective rights sales from 2028-29
The council of ministers decision is the penultimate hurdle in the move towards collective selling, with the competition authority still needing to have its say, although that is considered a formality.
The LP and the FPF, the national federation, last month signed a memorandum of understanding related to the centralised negotiation, and announced they will create a company to manage the sales process.
Following yesterday's government approval, Proença wrote on Facebook: “The diploma approved today in the council of ministers and which provides for the centralisation of audiovisual rights is a historic moment and, I have no doubt, will forever mark a structural change in professional football in Portugal.
“This is the fundamental step in the process that will, as has already been publicly assumed, have a close involvement between the LP and the FPF, always in conjunction with all clubs and with respect for the contracts currently in force and the operators that hold them.”
Proença reserved particular praise for Portugal's secretary of state for youth and sports, João Paulo Rebelo, for pushing through the issue.
Rights in the top-tier Primeira Liga are marketed by individual clubs rather than centrally by the league, with SportTV, the pay-television broadcaster, having deals to show the home matches of 17 sides, the only outlier being Benfica, whose games are shown by the in-house BTV, and distributed by the NOS platform.
There have been growing calls over the past year to adopt the system more commonly used in rival European leagues in order to better redistribute wealth. In Portugal, the present model means the ratio between the club at the top and bottom of the league is 15:1.
International rights to Primeira Liga are distributed by Sportfive, the international sports marketing agency, until the end of the 2022-23 season.