Eurosport added to BT TV flexible packages ahead of Olympics
BT TV, the pay-television service of the UK telecoms operator, has today added Eurosport to its flexible packages for subscribers.
The extension of the partnership between the two organisations means more BT TV customers will have access to a variety of top sport this year, including the Tokyo Olympic Games in July and August.
The Eurosport 1 and Eurosport 2 channels have been added to the Big Sport and VIP packages on BT TV, with no increase in monthly costs.
The channels join other sports content available through the packages, including the BT Sport channels and Sky Sports channels accessible via the NOW TV service.
In addition to these channels, BT TV customers can access on-demand content via the BT Player and action on the move through the BT TV app for mobile devices.
The Big Sport package, including BT Sport, Sky Sports from NOW TV and now Eurosport, is generally priced at £40 ($56) per month while the VIP package, including the sports channels and a variety of Sky entertainment and movie content, with HD options, costs £65 per month. Customers can opt in and out of BT TV's various packages on a monthly basis.
Eurosport, which is owned by US media giant Discovery, can also be viewed on other pay-TV platforms in the UK, including those of Sky and Virgin Media.
In addition to the delayed Tokyo 2020 Olympics, the Eurosport channels will this year feature prominent events in cycling, tennis, athletics, winter sports, motor racing and snooker.
Siena Pakington, content director of BT, said: “The addition of Eurosport to our flexible TV packages makes BT TV the destination for sports fans. With an exciting spring and summer of sport coming up, our customers will be ready to enjoy all the action from the comfort of their own home.”
Lydia Fairfax, senior vice president, head of commercial partnerships, EMEA at Discovery, added: “We’re thrilled to extend our partnership with BT to offer customers of Big Sport and VIP access to Eurosport 1 and 2 at no extra cost. As the number one sport destination in Europe, we connect passionate fans with their favourite sports, including the tennis Grand Slams, the Grand Tour cycling events, and of course the Olympic Games this summer.”
Discovery holds rights to the Olympics in over 50 countries in Europe (excluding Russia), in a four-games deal worth €1.3 billion running to 2024, and coverage on Eurosport is complemented by that on free-to-air broadcasters that have agreed sub-licensing deals with the company, including the BBC in the UK.