Cisco prolongs Olympics connection with Paris 2024 deal
Cisco, the US technology giant, has today been unveiled as the latest domestic sponsor of the Paris 2024 Olympic and Paralympic Games.
Under the agreement, Cisco will provide networking infrastructure, cybersecurity and video conferencing solutions to the games in the French capital.
This will mark the company’s fourth consecutive involvement with the summer Olympics, having already been involved with London 2012 and Rio 2016, and set to be the official network equipment partner for this year's delayed Tokyo games.
Cisco has come on board as a second-level 'official partner' of Paris 2024, alongside Française des Jeux, the French state-owned gambling company, and Le Coq Sportif, the domestic sportswear brand.
Paris 2024 said Cisco's technologies “will bring together all forms of communication and entertainment, while inherently delivering the highest level of security and privacy.”
The organising committee added that it will utilise Cisco’s resources to “securely connect venues, teams, volunteers and fans in entirely new ways, creating new experiences and value for all parties.”
Cisco will also support Paris 2024 in its sustainability efforts.
Chuck Robbins, Cisco chairman and chief executive, said: “This is a historic moment to host one of most inclusive, sustainable, and technologically-advanced events, and we are excited to help further France’s goal to build a strong digital foundation on which to drive growth for the future.”
The Paris 2024 top-tier premium partners are Orange, the telecoms giant, energy company EDF, and Groupe BPCE, which comprises Banque Populaire, Caisse d'Epargne, Banque Palatine and Natixis.
The organisers have targeted at least €60 million ($71.4 million) from domestic top-tier sponsors and have an overall sponsorship revenue target of €1.1 billion.
The €1.1 billion figure is a total sponsorship valuation, meaning it comprises cash deals as well as payment-in-kind services.
The organisers had raised around €500 million of its budgeted target after naming Orange as the third premium partner last October.
The premium partners, of which there could be up to 12, will be supported by official partners and third-tier official supporters.