Masters ratings up on 2020 but down on traditional spring figures
Golf - 14 Apr 2021
US national network CBS secured an average audience for its coverage of the final day of golf’s prestigious 2021 Masters tournament of 9.45 million, up significantly year-on-year.
The average viewing figure for Sunday's fourth round at the Augusta National Golf Course in Georgia, which saw Hideki Matsuyama become the first Japanese golfer to win one of golf's majors, equated to a 5.5 household rating.
The peak audience figure of 12.6 million arrived at 7:15pm (CET), as Matsuyama secured victory by one shot from US debutant Will Zalatoris.
However, although the audience was up 68 per cent from 2020, this year's ratings were the lowest for an April Masters since 1993, when the average final day viewing figure was 9.41 million.
Last year’s event, which was held in November 2020 due to the global coronavirus pandemic making it impossible to stage the event in its normal spring slot, only secured an average final-day viewing figure of 5.5 million, and a household rating of 3.4.
By contrast, the final day of the 2019 tournament, when golfing icon Tiger Woods claimed his fifth Masters title, had an average viewing figure of 15.4 million, and a household rating of 9.9 million.
CBS has been the long-term home of the Masters in the US, having shown the event every year consecutively since 1956.
Elsewhere, CBS has made its CBS Sports HQ 24/7 news channel available on the mobile app of internet giant Amazon.
Users of the Amazon app will be able to view all of the network’s live news coverage, which includes pre and post-match coverage from top-tier competitions such as European soccer’s Uefa Champions League.
Jeffey Gerttula, executive vice-president and general manager of CBS Sports Digital, said: "We’re very pleased to expand the distribution of CBS Sports HQ to Amazon’s news app across multiple devices, making our round-the-clock sports news even more widely accessible.”