NFL brings Cisco on board as technology partner
American football’s NFL has agreed a new multi-year partnership deal with Cisco, the technology giant.
The company will serve as the league’s official technology partner and jointly develop a connected league platform.
The NFL said the platform will “unify the league on a singular foundation of connectivity with greater speed, intelligence, and security.”
Cisco will use its technology to focus on the development of a league-wide infrastructure to support gameday operations such as security and digital signage solutions.
At present, every NFL stadium's replay control room utilises Cisco technology and is connected back to the league’s officiating centre in New York City via a Cisco network.
In addition, nearly all of the league's official partners and two-thirds of NFL stadiums rely on Cisco technology.
The two parties will also collaborate on educational initiatives around digital technology.
Michelle McKenna, NFL chief information officer, said: "We have relied on Cisco for many years now and it is a natural fit that they now have become our partner. In an increasingly digital world, speed, reliability and security are paramount to our success and we welcome the leadership Cisco will bring to the NFL for these key aspects and more."
Brian Eaton, Cisco director of global sponsorship, added: "We have deep experience in this field creating innovative solutions that have enabled the sports industry to deliver superior fan experiences, streamline business operations, and drive incremental revenue. We look forward to working with the NFL to implement a platform that will bring significant value to the entire league ecosystem."
The NFL also has an existing technology partnership with Microsoft, which it renewed and expanded last year in a multi-year deal.
The agreement with the NFL was the second major sponsorship deal involving Cisco yesterday as it was also named as a domestic sponsor of the Paris 2024 Olympic Games, prolonging its long-standing association with the summer games.