CBA takes over from Westfield as main Australian women's soccer sponsor
Commonwealth Bank of Australia (CBA) has today concluded a four-year deal to become the major sponsor of women's soccer in the country.
Under the partnership with national body Football Australia, CBA becomes the official naming rights partner and bank of the Matildas, the national women's team, which is preparing for this year's Olympic Games, the Junior Matildas and the Young Matildas, and an official partner and the official bank of the Socceroos, the men's national team,
The bank replaces Westfield, the real estate group, which has been supporting the women's game for the past 13 years, as the biggest sponsor of the sport.
The new deal comes into effect in August, with CBA pledging to inject millions of dollars into elite women’s soccer and grassroots initiatives, as Australia builds up to the 2023 Fifa Women's World Cup, which it will co-host with New Zealand.
The agreement was brokered by M&C Saatchi Sport & Entertainment, the international marketing and sponsorship agency, which has a major office in Sydney.
CBA now reckons to be the biggest sponsor of women's sport in Australia as it is also the principal partner of the national cricket team, as part of an association with that game dating back more than 20 years.
James Johnson, chief executive officer at Football Australia, said: “We’re delighted to partner with Commonwealth Bank and see this as an exciting synergy of two of Australia’s great contemporary brands. We believe firmly in anchoring the growth of our sport in women’s football, the strength of our diverse community, promoting inclusivity in Australian football and enhancing the reputation of our national teams, both the Matildas and Socceroos as we embark on an incredibly busy international schedule over the next four years.”
He added: “This partnership is a wonderful representation of our bold new vision for the sport coming to life and the new trajectory of Australian football. We are proud to welcome Commonwealth Bank, one of Australia’s most iconic companies, to the football family as we embark, together, on this exciting journey of transformation towards becoming the centre of women’s football in the Asia-Pacific.”
Matt Comyn, chief executive officer at CBA, added: “Women’s football and women’s cricket are showing young Australian women they can achieve great things on the world stage. We look forward to working with Football Australia to ensure every girl and boy playing in a community club with a goal to play at an elite level has the same access and support to achieve their dream.
“The Matildas have been one of the great success stories of Australian sport in recent years as the women’s game has grown in stature and importance at home and around the globe. Many players are now in some of the best leagues in the world which has helped put Australian football on the map. We are delighted to partner with Football Australia in not only supporting the Matildas in their quest for World Cup glory, but equally as important, supporting the future growth and development of the game across all levels.”