GSRM merges with 1190 Sports to form South American commercial rights power
Global Sports Rights Management, the company which handles international media rights to the Brazilian and Argentine soccer leagues, has merged with Chilean entity 1190 Sports to create a single firm that aims to be a powerful force in the South American market.
Under the agreement announced on Wednesday, GSRM, which also markets international rights to Argentina’s Liga Profesional de Futbol, is combing with 1190 Sports, which is the exclusive commercial agent of image and advertising rights to the Chile national team.
The merged company will keep the 1190 Sports name and its remit will be to manage and commercialise sports rights across broadcasting, sponsorship and advertising, “offering a robust value proposition that takes to the next level the connection that leagues, federations, clubs and brands have with their consumers.”
GSRM has a four-year deal covering international free-to-air, pay-TV, pay-per-view, internet and OTT rights to Brazil's Campeonato Brasileiro Serie A and B, with a minimum guarantee of $10 million, and a revenue-sharing element based on sales performance.
In February, it launched a variety of digital offerings, including Brasileiro Play, an over-the-top streaming platform, which is available in all markets outside Brazil, and shows matches from the top two leagues.
In addition, it has recently teamed up with Argentine agency Torneos to launch Argentina Football Distribution (AFD) to exclusively manage the global commercialisation of multi-platform rights to the LPF.
In addition to ‘La Roja’, the Chilean national soccer team, 1190 Sports is responsible for marketing rights to the youth and women’s sides, and the national rugby union team, known as the Condores, and domestic club Selknam, which competes in the Superliga Americana de Rugby.
Hernan Donnari, erstwhile of GSRM, who will head up the new 1190 Sports, said of the tie-up: “This merger combines the expertise of two companies that are 100 per cent complementary. We are very excited to be able to offer a very robust proposal focused on creating value in the sports industry through the commercialisation and distribution of sports content and building consistent and long-term connections between right holders, brands and fans.”
He added: “Thanks to this merger, 1190 Sports’ multidisciplinary teams will be able to address rights and sponsorship management in a more comprehensive way, allowing us to identify, develop and generate significant value to new and existing assets and higher benefits for all parties.
“1190 Sports will keep on building on the success achieved with the two most relevant soccer leagues in the continent, and the national Chilean soccer and rugby teams; as well as exploring the countless opportunities in all kinds of sports disciplines that there are across Latin America.”