Sportradar appoints Bloomberg CMO Bigley to board of directors
Business - 19 Apr 2021
Sportradar, the international sports data and digital content services provider, has appointed Deirdre Bigley to its global board of directors.
Bigley has been chief marketing officer of Bloomberg, the international news and data company, since 2014.
She joined the firm 2009, having previously worked at technology giant IBM, with positions including vice president of IBM brand and vice president of worldwide advertising and interactive.
As well as her role at Bloomberg, she serves on the board of directors of five other companies.
Bigley said: “This is an exciting time to join Sportradar as it continues to demonstrate its leading sports data capabilities and drive innovation that changes the way the world experiences sport.”
Jeff Yakubi, chair of Sportradar’s global board of directors, added: “Deirdre brings strong knowledge of building brands and working with businesses focused on complex data. She has been instrumental in driving the Bloomberg brand globally…
“We are pleased to add an experienced director who understands both the opportunities within a high growth business, as well as the scale needed to further extend our industry leadership.” sports betting markets to its customers.