Fanseat picks up rights to AFC competitions in 10 European countries
Fanseat, the international live streaming platform, is pitching in with extensive coverage of Asian soccer having landed rights to show major competitions in various European countries, including France, Belgium, Portugal and Nordic territories.
The deal announced today takes in Asian Football Confederation national team and club competitions in 2021 and 2022.
These include the Asian qualifiers for the 2022 World Cup in Qatar and the AFC Champions League, the continent’s top clubs competition.
Fanseat, which is now owned by Spring Media, the Sweden-based sports media and marketing agency, has been awarded rights in 10 countries, namely France, Belgium, Portugal, Norway, Denmark, Iceland, Luxembourg, Czech Republic, Slovakia and Hungary.
The deal adds to the soccer already available on the platform, including the Arabian Gulf League ad the Damallsvenskan, the top Swedish women’s league.
Fanseat will provide coverage on digital devices and said it plans “future collaborations with other broadcasters and platforms to further increase the exposure and viewership of the AFC’s competitions in its territories.”
The new agreement was brokered on behalf of the AFC by Football Marketing Asia, the Hong Kong-based agency that is selling commercial rights to the competitions outside of the Middle East in the 2021-24 and 2025-28 cycles.
Earlier this month, LaLigaSportsTV, the over-the-top sports streaming platform operated by the top Spanish soccer league, has acquired rights in Spain and Andorra to the AFC Champions League for the current four-year cycle.
Welcoming the latest deal, AFC general secretary Windsor John said: “The AFC is pleased to enter into this new partnership with Fanseat which spans across multiple territories in Europe, where they share Asia’s love of the game. We are delighted that this partnership will bring the AFC’s most exciting competitions to millions of football fans in these territories.
“Once again, this deal demonstrates the value and ever-growing worldwide appeal of the AFC’s competitions and we thank Fanseat for the confidence they have shown in the future of Asian football.”
Jean-Maël Gineste, Fanseat’s managing director, added: “We are delighted to add such a prestigious football property to our portfolio of content within our Spring Media group and in some of our key territories. Fanseat has high ambitions in developing the visibility of the AFC competitions using a wide array of media solutions whilst working closely with the AFC and the clubs to reach football fans.”