ATP and Italy's Asti wine consortium in new global tie-up
Tennis - 11 Jun 2021
Asti Docg, an Italian wine consortium, has become a global sponsor of the ATP, the organiser of men's tennis' top-tier tour, until the end of 2023.
Asti is now the official sparkling wine of the ATP Tour and of the end-of-year ATP Finals, which take place in Turin, in Piedmont where the company is based, as well as a silver partner of the ATP.
The consortium will receive both on-court and digital brand exposure at the finals, including a presence at the trophy ceremonies and their corporate hospitality areas.
In addition, as an ATP Tour supplier, the brand will receive year-round exposure on the Tour’s social media channels and other digital platforms.
Daniele Sano, chief business officer of the ATP, said: “We’re thrilled to welcome Asti as a global partner of the ATP and to tell the story of their historic brand and premium wines to our international audiences.”
Lorenzo Barbero, president of Asti Docg, added: “We are extremely excited to partner with the ATP, promoting our vineyard landscapes through the prestigious international sports scene.”
Other ATP silver partners and suppliers include Lacoste and Dunlop, while Nitto Denko, the Japanese materials manufacturer, is the title sponsor of the ATP Finals until 2025.