Extreme E makes Russian broadcast gain with Motorsport TV
Extreme E, the international SUV electric motor racing series that launched this year, has agreed a new broadcast rights deal with Motorsport TV Russia, a subsidiary of Motorsport Network, the international digital media company.
The tie-up will see the Moscow-based network offer the championship's X Prix events, plus race highlights and review, preview and magazine shows on its linear channel, Motor TV.
The content will be available in both English and Russian.
The network will also offer full coverage of the inaugural season on its digital platform, ru.motorsport.tv.
Ali Russell, chief marketing officer at Extreme E, said: “Extreme E is delighted to be reaching Russian audiences through Motorsport TV. Russia is a hugely important region for our series and coupled with the fact that there is an increasing interest in the EV sector here, makes me even more pleased to be bringing viewers our unique and thrilling electric racing package.
“By shining a spotlight on the environmental crisis through our sport for purpose series, we hope to not only raise awareness amongst audiences, but also highlight changes that can be made to live a less carbon-intensive lifestyle and protect our planet.”
Ksenia Bortova, editor-in-chief at Motorsport TV Russia, added: "We are very happy to broadcast Extreme E on our TV channel and spread the word about this amazing new championship to the Russian-speaking audience. I am sure that such a project will attract the attention of Russian fans and ecology supporters. It is clear that the topic of ecology and green energy is amongst the most important all over the world now while Russia covers about one-eighth of the world’s land surface.”
The first two Extreme E events have already taken place in Saudi Arabia and Senegal, with Greenland to follow in late August.
However, the hosts for the final two events have still to be confirmed after the decsion was taken to relocate them from Brazil and Argentina because of the coronavirus pandemic.