DPG Media's VTM lands rights to Tuesday night Champions League games
Soccer - 02 Aug 2021
Belgian media company DPG Media has secured rights to Tuesday night Uefa Champions League soccer matches in the 2021-22 to 2023-24 cycle.
Under the terms of the deal with Uefa and its agency partner Team Marketing, all games on Tuesdays involving Belgian clubs and two semi-final matches on that day will be broadcast.
They will be shown on DPG’s free-to-air Flemish-language TV channel VTM 2, the VTM GO streaming platform and HLN.be news platform.
The deal builds on DPG’s existing deal for Champions League matches on Wednesday nights, running to 2024.
VTM shared Flemish-language rights to the competition with the SBS network in the 2018-19 to 2020-21 cycle.
DPG has also secured the rights to show the Champions League qualifying tie between Belgian club KRC Genk and FK Shakhtar Donetsk, the first leg of which takes place tomorrow, with the return in the Ukraine on 10 August. The matches will be shown on VTM 2 and on VTM GO.
Kristine Willems, channel manager at VTM 2, said: “VTM 2 will become even more the home of the Uefa Champions League. Viewers already found their way to VTM 2 every Wednesday to see football with the biggest stars. And now, from September, football fans have a regular appointment with VTM 2 on Tuesday evenings for the top matches of the Belgian football clubs.”
Last December, French-language broadcaster RTL Belgium retained rights to the Champions League until 2024.
It has access to 34 matches to show free-to-air on its RTL-TVI and Club RTL channels, as well as on its digital platforms.
In July this year, RTL Group agreed a deal to sell its RTL Belgium division to DPG Media and Groupe Rosse for €250 million.
Telecoms operator Proximus remains the main broadcaster of the Champions League in Belgium having retained rights to show every game from the competition in the upcoming three-year cycle.